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Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
Your To-Do List? Embrace Radical Optionality.
Because of how much we care (and dream), we soulpreneurs can sometimes (or often!) be overwhelmed by what seems like a never-ending to-do list. We are abundant with ideas, and a strong desire to serve. This can lead to a list of tasks that feels like a source of pressure, rather than what it’s meant to be… a tool for progress.
If you’ve been following my content, you’ll know that I’m all about working lightly. So if you have a full to-do list, my recommended path forward isn’t to “buckle down, …
Tiny Audience, Great Business: Why Less Can Be Better for Soulpreneurs
Let me tell you a secret: You don’t need a large audience to create a thriving, fulfilling business on your own terms.
I learned this the hard way. Within the first three years of my business, I grew my email list to more than 10,000 subscribers. What’s so bad about that? A big email list brings its own headaches: a flood of requests for my free time, pressure to promote others, and inquiries from a lot more non-aligned clients.
Eventually, I removed most of the subscribers from my list, keepi…
How to Benefit from My Work, No Matter Your Budget
There’s a common advice in my industry — to tightly niche down and target only those clients who can easily afford premium services. Of course, there’s business “logic” to that… but it’s never sat right in my heart.
In a world with growing financial uncertainty, with automation and inflation creating real pressure for so many, I wish for my offerings to be more economically inclusive. I want my work to be a resource for everyone who is truly called to it, regardless of financial means.
So, I h…
Where Soulpreneurs Are Hanging Out Online (Survey Results)
I’ve long wondered where soulpreneurs spend their time online… where they encounter new information and people they want to follow.
By soulpreneurs, I mean professionals like coaches, holistic healers, and content creators who share transformational messages… people like you perhaps :) Heart-led individuals building businesses from a place of soulful expression, not just money-making.
If you understand their digital habits, it helps you connect with more kindred spirits for mutual support, for…