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I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually).
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy). For business and financial success, what I propose instead is The Law of Attainment. Here are the 4 steps: I’ve been thinking about the agenda that many marketers have...
None of the above are bad per se. What’s not as healthy, I think, is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes. Therefore, the audience trusts the marketer less... To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing: Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems. We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain! Thankfully, there are 6 other factors we can use to make our offerings more interesting... 
Image courtesy of Sam Beasley on Unsplash
You don’t have to be a great writer.
You don’t have to make amazing videos. What is needed to be outstanding in a saturated online marketplace? Care more than others are willing to care. Do you care enough to show up? Do you care enough to risk embarrassment, silence, or criticism? If you don't really care, then you will do what everyone else does: stay quiet, not produce enough content, and give into your fear more than your love.
Today, your work, your tasks, are not your top priority.
Your state is your top priority. How are you being, as you go about your tasks and your work? Are you harried, anxious, struggling, and “just want to get it done”? The quality of your work tends to match the quality of your being. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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