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What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals? Authenticity is to practice having no agenda, other than these purposes:
Let’s explore each idea… There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list. The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates. Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get enough clients. If success were easy, everyone would be successful in their chosen field. Sadly, most people avoid much of the "hard" work needed to reach their vision. Why is work seen as “hard”? It’s usually because we intimidate ourselves. We imagine the entire project and how daunting it is. Or we try to take steps that are too big, and therefore, stretch ourselves too much, causing ourselves too much stress. We don't realize that we are the ones stopping ourselves. As I prepare to update my Authentic Course Launches training, I’d like to clear up a major myth, as well as share the 5 pieces to think about if you’re interested in launching your own courses. To accomplish worthwhile tasks with enough time (rather than doing things last minute), it’s a good strategy to schedule multiple appointments with yourself to work on that project and make gradual progress. This is how we build self-trust over time. However, what if the appointment passes, and you didn't work on that project as planned? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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