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In marketing, we typically learn about the importance of getting people’s attention. To try to stand out, to be more charming, to be more persuasive. But that’s not what I’m trying to do... I don’t worry about anyone — or any company — repurposing my writings and using it in whatever way they want. Sounds bold, but it actually gives me peace of mind and inspires more creativity. Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation. Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling. I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times. The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy. From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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