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What are the most productive actions in your business? Checking off more items on your to-do list? Working longer hours? Getting another certification? Trying to make your website better? Many such actions feel productive but don’t actually build your business. Besides having a "to do" list, you may want to define a TO-DROP list as well. One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research. This is a trap, because for any topic, there will always be more research to do. It’s endless. How then do we create content consistently, while respecting the need to do research? “On a daily basis, I go from task to task, event to event, responding to the world’s demands, reacting to urgencies, emails, and deadlines. I don’t have any ‘thinking time’… to reflect, to reconnect to my deeper purpose & motivation.” --a reader wrote. If that describes you, then this post is for you… You’re a connector and love introducing people to each other. It can be a wonderful (sometimes career-changing) effect when it’s the right match! Yet, when it’s the wrong match — unfortunately much of the time — by being the connector, you just added a burden to them. Now they’re in an awkward position you’ve forced them into, where one person, if they don’t want to connect, will come across as unfriendly or unapproachable. I’m about to launch a podcast. My audience suggested the playful name of “Business Tao with George Kao”. Some were concerned that the podcast name might be cultural/religious appropriation. (Nevermind that I’m Chinese, and can pronounce Tao te Ching more accurately than most Western Taoist scholars, and that Taoism is characteristically unattached from definitions and who gets credit for what…) Still, the question inspired me to dive back into studying Taoist philosophical principles. In this post, I’ll briefly share how a few such principles might apply to Authentic Business. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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