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Your life is actually working perfectly. And your business? It’s exactly where it’s supposed to be. It’s not that you love all the results. However, anything and everything occurring in your life has a system behind it. There’s cause and effect. You experience the effects… and you have more choice in the cause than you realize. I'm launching a new coaching program to support you in clarifying the most resonant service or product that you can offer to your audience. You’ll gain confidence in brainstorming and then narrowing down what you would enjoy offering, that will likely be also financially successful. You’ll learn to explain what you offer in a clear way. Watch me explain the 8 steps of the CORE program in the video above. I'm facilitating this program live only once every 2 years. The next round starts in August 2021. More info: The CORE Coaching Program One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them. Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering? To be creative, should you "go with the flow" or schedule out your day? Consider your relationship to “deadlines”. Some people work well by giving themselves due dates. Others avoid it and prefer to “go with the flow”. How to get started building your own business, and making it successful? Over the past 12 years I’ve coached many self-employed people and I’ve found these to be the overall steps to success: 1. Decide the initial type of business. (It can change over time.) 2. Carve out the time for work. (You can’t expect to just “find the time”.) 3. Get a step by step strategy from mentors and advisors who know your field. 4. Self-regulation, mindful work, resilience… or what I call “joyful productivity”. Let’s look at each step… |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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