Blog

For social media growth, you typically learn to chase algorithmic trends and use “hacks” for getting people’s attention.

Even if it sometimes works, those methods are truly distasteful to my conscience.

And shallow techniques tend to build shallow connections. It’s more likely to grow a following that won’t care about your offerings nor deeply resonate with your energy signature.

For us soulpreneurs, it’s different. We are aiming for a true audience — one that doesn’t need us to use tri…

This was was originally written in 2019, now updated in 2024.

As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.

To try to stand out… to be more charming… to be more persuasive.

In the early years of my business I thought I had to do that too, but it became exhausting.

In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.

Here’s why:

Being flashy tends to…

Have you ever announced an event or program, and some people respond:

“Looks good, but the timing is not right for me…”

Here’s my take:

Don’t believe it.

This is coming from 15 years of experience, having launched over 100 different events, courses, and programs, and coaching hundreds of solopreneurs who have launched hundreds more things.

It will always be true that for some individuals in your audience, the “timing” isn’t right. (But then again, I find that some people use “timing” …