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Authentic email marketing – Why I don’t recommend “lead magnets”
A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.
Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.
The real problem? It doesn’t even work that well.
I built a 10,000-person email list by using a lead magnet of a “free” webinar.
I put “free” in quotes, because your attention is valuable …
Profound Ease while Building Your Authentic Business…
Profound Ease while Building Your Authentic Business…Don’t we all wish that building an authentic business can feel “easy”? That just about any action you take in your business results in greater income? I offer a couple of reframes in this video that I hope will support true ease...
Posted by George Kao, Authentic Business Coach on Friday, September 1, 2023
Don’t we all wish that building an authentic business can feel “easy”?
That just about any action you take in your business re…
The newest marketing techniques? Focus on substance instead.
Marketing trends? Focus on substance instead.Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan…
Should You “Charge What You’re Worth”?
Have you heard that in your pricing, you should “stand up for your value” ?
Let’s reflect on this:
How much is your value?
How much are you worth?
$25/hour? $250/hour? $500/hour? $10,000/hour?
Words matter. They shape how we see ourselves and others. Connecting our fees to our “worth” is a deeply unhealthy comparison.
Are you worth less than someone who charges more?
Truth: You are worth infinity.
You are a precious human being whose odds of being born are 1 in 400 trillion!
I always wo…
Aim for service, rather than fame.
There’s an unspoken assumption in marketing:
More followers/fans lead to more clients, more fulfillment, more freedom.
This is like saying more money equals more happiness.
These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price.
In this post I’ll share my “more followers” experience. It’s not all that it’s chalked up to be…
In my first few years in business, I grew my email list to more than 10,000 subscribers.
It led to having some clients, b…