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The newest marketing techniques? Focus on substance instead.
Marketing trends? Focus on substance instead.Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan…
Should You “Charge What You’re Worth”?
Should you “Charge what you’re worth”?Have you heard that you should “charge what you’re worth?” ...that in your fees you should “stand up for your value”? Let's reflect on this and various other ideas related to pricing...
Posted by George Kao, Authentic Business Coach on Friday, August 11, 2023
Have you heard that in your pricing, you should “stand up for your value” ?
Let’s reflect on this:
How much is your value?
How much are you worth?
$25/hour? $250/hour? $500/hour? $10,…
Aim for service, rather than fame.
Aim not for fame, but for service.There's an unspoken assumption in marketing: More followers or fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas because they contain a grain of truth, but they also come with an unexpected price...
Posted by George Kao, Authentic Business Coach on Friday, July 21, 2023
There’s an unspoken assumption in marketing:
More followers/fans lead to more clients, more f…
Don't niche yourself. DO niche your offers.
Don't niche yourself. DO niche your offers.A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice: Don't niche yourself. DO niche your offers.
Posted by George Kao, Authentic Business Coach on Friday, July 14, 2023
A lot of us heart-based solopreneurs rebel ag…
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po…