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Don’t try to get attention. Be yourself and see who shows up.
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the early years of my business I thought I had to do that too, but it became exhausting.
In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.
Here’s why:
Being flashy tends to…
Timing Matters Far Less Than Product-Market Fit…
Timing Matters Far Less Than Product-Market Fit…After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …
Why would anyone pay attention to your content? 🙇
Why would anyone pay attention to your content? 🙇A reader asked me: “How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?” If you’re creating content, then this is a good question for you to reflect on as well...
Posted by George Kao, Authentic Business Coach on Friday, April 5, 2024
A reader asked me:
“How can my free content compete with the big authors in my field? Why would anyone want to watc…
A Surprising Antidote to Content Perfectionism
Here’s a hard truth about your content, but a truth that can liberate you from perfectionism:
No one is going to remember any of your content… except the few pieces that are exceptional.
Everyone’s busy and distracted. There’s always another shining piece of content from another creator that will distract your reader right after yours. We don’t think about yours at all, unless it’s awesome, or really offensive (which I trust it won’t be!)
Should you give up if you haven’t created anyth…
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
Years ago, I advocated that all content should be given away for free…
We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?
I’ve evolved my stance since then.
I’ve come to see that it’s better for everyone if small creators also charge for some of their content…
The consumer’s relationship to free
There is a clear difference in the reader/viewer’s willingness to engage while consu…