Blog
A Surprising Antidote to Content Perfectionism
Here’s a hard truth about your content, but a truth that can liberate you from perfectionism:
No one is going to remember any of your content… except the few pieces that are exceptional.
Everyone’s busy and distracted. There’s always another shining piece of content from another creator that will distract your reader right after yours. We don’t think about yours at all, unless it’s awesome, or really offensive (which I trust it won’t be!)
Should you give up if you haven’t created anyth…
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
Years ago, I advocated that all content should be given away for free…
We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?
I’ve evolved my stance since then.
I’ve come to see that it’s better for everyone if small creators also charge for some of their content…
The consumer’s relationship to free
There is a clear difference in the reader/viewer’s willingness to engage while consu…
Don’t be a victim of your momentum…
Authentic Business is not a hobby...In this video, I get real about what it takes to build a thriving authentic business. I share my own struggles with skills like video creation and writing, and how I had to push past my resistance to develop those muscles. I emphasize the need to treat your business as a serious endeavor, not just a hobby, and to commit to consistent practice and skill development. I also introduce the idea of being a joyful productivity athlete, embracing the challeng…
I am not a reliable judge of my own creations…
🤷🏻♂️ The Counterintuitive Truth About Creative SuccessAs creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually practice creating with a light touch, detaching from expectations of outcome. Just like the vital rhythms of the body and nature, our business needs our reliable rhythms of creation...
Posted by George Kao, Authentic Business Coach on Friday, February 23, 2024
The more years I’ve s…
"Ping!" Your Energy Signature To Attract Kindred Spirit Clients
Authentic Marketing is about Energy SignatureIt's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...
Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024
Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…