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“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me.

I thought this was a very thoughtful question, and wonder why more content creators don’t talk about this. I appreciate the questioner’s sensitivity!

It takes time (years!) to learn to lead wisely…

Some influ…

I receive this question often –

“How to get more visibility for my content?”

Here’s my response:

Start with posting where you already have engagement.

If you haven’t started social media yet, or it’s been a long time, then it’s time to test the few platforms that intrigue you most, and see where you get the most reactions and comments.

Perhaps it’s posting to your Facebook profile, or to LinkedIn. Or Instagram, X (twitter), Threads, YouTube, Tiktok. Whichever platforms interest you (o…

For social media growth, you typically learn to chase algorithmic trends and use “hacks” for getting people’s attention.

Even if it sometimes works, those methods are truly distasteful to my conscience.

And shallow techniques tend to build shallow connections. It’s more likely to grow a following that won’t care about your offerings nor deeply resonate with your energy signature.

For us soulpreneurs, it’s different. We are aiming for a true audience — one that doesn’t need us to use tri…

This was was originally written in 2019, now updated in 2024.

As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.

To try to stand out… to be more charming… to be more persuasive.

In the early years of my business I thought I had to do that too, but it became exhausting.

In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.

Here’s why:

Being flashy tends to…

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give into anxiety and fear of rejection.

Instead I encourage us to take conscious action to notice and practice what I call our “energy signature”. It's the heart of authentic marketing.

How I understand “energy signature”

Your “energy signature” is everything about you that resonates with your ideal viewer, reader, customer, client, or simply your i…