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Tiny Audience, Great Business: Why Less Can Be Better for Soulpreneurs
Let me tell you a secret: You don’t need a large audience to create a thriving, fulfilling business on your own terms.
I learned this the hard way. Within the first three years of my business, I grew my email list to more than 10,000 subscribers. What’s so bad about that? A big email list brings its own headaches: a flood of requests for my free time, pressure to promote others, and inquiries from a lot more non-aligned clients.
Eventually, I removed most of the subscribers from my list, keepi…
Client or Friend? Where do you draw the line?
I’ve worked with hundreds of clients since 2009, and naturally, I’ve had to reflect on this question:
How close is too close?
How intimate should we allow our clients to be with us? At what point is it wise to set boundaries?
As a soulpreneur, a heart-based service provider, you care deeply for your clients. Real connection is part of the magic. Yet we must also protect our own energy, and the integrity of our work.
I look forward to your thoughts about this. Here are some ways I’ve navigate…
Create only for your future true fans.
Create only for your future true fansConsider this: Your audience will grow far beyond the people you currently know. Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans! So don’t make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are not your true audience. Create only for your future true fans.
Posted by George Kao, Authentic Business…
Don’t be afraid to lose people -- create your most authentic content
Gary Vaynerchuk curses a lot in his videos. Turns off a lot of people. I used to dislike him a lot. But he kept showing up on social media so I eventually started watching to see what the hype was all about. Then I became a big fan.
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos sometimes. I’ve humbly emailed suggestions and he’s very open about making corrections. He probably loses a lot of potential readers. I ignored Seth for a long time, bu…
Growing Your Inner Capacity for Audience Growth
Growing Your Inner Capacity for Audience Growth“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me. I thought this was a very thoughtful question, and wonder why more content creators don’t talk about this. I appreciate the questioner’s sensitivity!
Posted by G…