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Your Content (and Ads) are an Important Ministry
Your Content (and Ads) are a MinistryMany people are unable to be consistent in creating content because they don't understand the power of creating for their personal growth and service to humanity...
Posted by George Kao, Authentic Business Coach on Friday, January 5, 2024
No one in history has had your exact life experiences.
No one has had the blend of challenges you’ve experienced… nor resolved them in your specific way.
No one has your unique voice, personality and style, nor…
Recap of My 2023 Best Content, Courses, Lessons Learned
2023 RecapHere's a recap of my 2023 best content, courses, my personal lessons learned...
Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023
In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…
Here are the links mentioned:
Authentic email marketing – Why I don’t recommend “lead magnets”
A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.
Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.
The real problem? It doesn’t even work that well.
I built a 10,000-person email list by using a lead magnet of a “free” webinar.
I put “free” in quotes, because your attention is valuable …
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …
Building trust is more important than making the sale.
The next time an expert tells you that a marketing or conversion tactic “works”... ask this question:
“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”
Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…