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If a tree falls in an isolated forest, does anyone hear it?  

Same with your content...  You have spent the energy to write or record something.  And yet, you don't take the time to effectively distribute it to where your people are.  Who is going to see it, share it, or be impacted by it?  No one.  

As mentioned in the previous blog post (How To Create Amazing Content), the way to become a great content creator is to keep testing different pieces with people, and see what gets share…