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​I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence.

However, that doesn’t mean we should aspire to be their guru…

Here’s what I see as the difference between having a true-fan audience, and being a guru:

In some ancient traditions, a guru is a revered spiritual guide. Some gurus command near-total devotion of their students. I respect the freedom to practice religion however one wis…

​Articles about building an audience for an online business or blog tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)

I’ll share my thoughts on those, but let's start with the most important thing:

A true audience gives you their consistent attention.

The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…

(Originally written April 2018, updated Oct 2019.)

A regret for many entrepreneurs is that they didn’t start building their audience sooner.
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If you might want to start a business one day, I recommend that you start growing your audience now.

For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand fir…

Is it unethical to spend money on Facebook and Google Ads?

Below is an email that harshly criticized my use of (and recommendations to use) Facebook ads due to how unethical the company is. 

I’d like to know your reactions to it -- both the substance of the email (the issues) as well as how it came across to you.

After I share the email, I will share my thoughts about it, and also the comments from my clients when I anonymously shared this email with them.

Facebook

The most popular social media platform, by far, is still Facebook. As of early 2019, there are 2.2 billion active users.
…