Blog
LinkedIn – Is it helpful for non-corporate professionals such as coaches, healers, and intuitives?
LinkedIn is by far the largest professional networking platform. It is an alternative to Facebook/Instagram for connecting to colleagues and potential clients.
Some people assume that it’s only for corporate employees and salespeople, not realizing that LinkedIn made a drastic shift in 2017 to begin competing with Facebook as a broadly social-networking and content-discovery platform.
Is LinkedIn useful for non-corporate professionals such as holistic healers and coaches?
I took a survey of…
Your True Fans -- focus on them instead of getting "more traffic"
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.
It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.
What if instead we focus on serving the just right "people", instead of always getting more “traffic”? The shift seems subtle, but it’s important: a more relational language continually trains us to f…
Don’t fixate on “growing an Email List”... instead, grow a holistic audience.
“How do I grow my email list?"
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
Word of mouth marketing: what's the most reliable way to get client referrals?
I often hear people say – "The #1 way I get clients is through word-of-mouth."
Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.
However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more…
Good people -- please don’t quit facebook & social media…
this message with more passion and nuance.
Watch it if you can :)
“If you get tired, learn to rest, not to quit.” -- Banksy
There are good people in my circles -- those I would love to stay in connection with -- who are tempted (or have decided) to deactivate their Facebook accounts… or even leave social media altogether.
This makes it harder to stay in touch, and far less likely for them to be top of mind for me. I’m a…