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The 3 Stages of Content
There’s a common mistake I see from aspiring content creators:
You have an idea that inspires you… so you think that it must excite other people, too!
Therefore, you put lots of time and energy into packaging that idea into a book… or a course… or you create an amazing video, and after a lot of hard work, you share it with the world…
What usually happens?
There’s less response than you hoped for.
Why does this happen?
You fell in love with your own idea, without adequately testing to se…
Practice publishing your raw ideas in obscurity
Practice publishing your raw ideas in obscurityIs it easier to publish content when you have a big audience... or a small one? It might seem obvious that a BIG audience is easier… but I hope that this video will help you truly value the small audience you have right now… and inspire you to become prolific in creating... so that you'll stumble upon your career-changing gems and grow into a huge audience (if you want) 😊
Posted by George Kao, Authentic Business Coach on Friday, October 25,…
Create only for your future true fans.
Create only for your future true fansConsider this: Your audience will grow far beyond the people you currently know. Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans! So don’t make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are not your true audience. Create only for your future true fans.
Posted by George Kao, Authentic Business…
You are perfect enough. You know enough. You are ready.
You are ready.You are good enough. You know enough. You are ready.
Posted by George Kao, Authentic Business Coach on Friday, October 4, 2024
- “I’m not quite ready yet to put my work out there…”
- “What if I get clients I can’t help?”
- “Maybe there’s another course that will finally give me the tools I need?”
It’s a common trap — the illusion of “arrival” — the idea that there’s an endpoint to learning, a final destination where you’ll …
Which of Your Ideas Should Be Free vs. Paid Content?
How to decide what content you should offer for free — versus what to charge for?
Over time my thinking on this has evolved. I initially championed that all content should be free… for its potential to accelerate societal progress, while also building oneself an audience.
While I still believe in the power of free content (and offer it as much as I can!) I now seek to emphasize the vital role of paid content too…
Teachers and Authors Deserve a Livelihood
If you thrive in teaching a…