Blog
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …
Success in solopreneurship requires a stable schedule.
The only way I’ve seen solopreneurs have a stably successful business is if they keep a stable schedule of work.
That schedule is different for everyone, of course, but it’s still a stable schedule of some sort.
When I tell this to my students, who are hippies at heart (like me!), there’s often pushback:
“George, there must be a way to thrive without working with a strict schedule/calendar… my brain/heart just doesn’t work like yours… there are different personality types and all types can…
Rethinking Marketing Strategy: An Authentic Approach to Ads
Ads cannot save a business. It only expands what's already working.There’s a deep misunderstanding of what paying for Ads is about, for an authentic business. It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right? This is the core flaw that I see so many marketers doing.
Posted by George Kao, Authentic Business Coach on Friday, June 9, 2023
3 Principles of Authentic Moneymaking
“Is it possible to make lots of money... authentically?”“Is it possible to make lots of money... authentically?” … a client asked. My short answer is: Yes, if we pay attention, along the way, to our motivations...
Posted by George Kao, Authentic Business Coach on Friday, June 2, 2023
“Is it possible to make lots of money… authentically?” –a client asked.
My short answer is: Yes, if we pay attention, along the way, to our motivations.
First, the numbers can be simple: Create a wel…
Light Marketing
I’m going to introduce a phrase that I’ll begin using occasionally – “light marketing” or "lightside marketing" – to represent the kind of marketing I aim to practice.
What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course. In fact, Light Marketing is more likely to be sustainable for a solopreneur. The consistency of showing up – lightly! – then brings greater effectiveness over time, and a grounded Self-confidence, compared to doing hea…