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Authentic Creativity & Making Money
“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life.
Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’
I want to get to a place where I feel I can try things and fail and be totally fine with it…”
–a reader sent this to me.
Indeed, it’s a life that many of us heart-base…
What if your ideas go viral and you don’t get credit for it?
As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit.
Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress.
Instead, I recommend preventive measures.
The more places you …
5 Ideas to Help You Get New Clients
You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.
And… you need to fill your next course, program, or get some clients soon.
So how do we get clients without resorting to conventional strategies that don’t feel right?
Here are 5 ways to consider:
1. Personal Invitation
Several clients of mine successfully fill their group programs every year.
They do it partly with personal invitations. They thoughtfully email…
Word of mouth marketing: what's the most reliable way to get client referrals?
I often hear people say – "The #1 way I get clients is through word-of-mouth."
Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.
However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more mar…
Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Marketing as War
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…