Here’s a mistake I see from many aspiring content creators. Maybe you have done this:
You have an idea or framework that inspires you... so you think that it must also excite other people, too. Understandable!
Therefore you put lots of time (and money) into packaging that idea into a book… or a course... or other product… or maybe you create an amazing video after much hard work.
And then you share it on social media, or with your email list, and what happens?
Far less response than you hoped for...
What happened? You experienced a core human bias -- to be inside your own head. You’ve neglected to adequately test the idea, or the way it's expressed, to see if it really inspires other people -- besides yourself -- before you spent all that effort!
I’ve written a lot about the overall strategies to grow one’s authentic business. But what about actual, regular actions? In this post, I provide 4 questions to guide you.
Let’s start with the most important question. It’s not “what’s your niche?” or “have you set up your email list?”
In fact, in my new side business that I started back in July, I don’t even have a website yet, nor have I clarified my niche. All I've done is created content consistently. Now I have an audience of about 2,000 people who have engaged with my content in the past few months. You can read about my new business in this blog category: Starting an authentic business.
So the first and most important question -- no matter if you’re just starting your business, or already have a thriving one -- is this:
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:
No excuses / Just create and publish.
Beware of creating drama -- it easily derails us from our purpose.
Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)
I'll share the first lesson, before offering some numbers-updates on my new business:
How do I make great content? By making more content.
How do I improve my skills? By working with more clients.
How do I find ideal referral partners? By reaching out to more referral partners.
This principle of Quality through Quantity has made a significant difference in my business.
When we are willing to take action without judgment of ourselves -- knowing that true learning comes through action -- we build the muscles and the experience that leads to true growth.
It takes quantity of action to develop quality of results.
How do I balance Quantity and Quality?
I’m 3 months into building a brand new audience (secret project).
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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