If you would love a business that expresses your soul, a business that feels like you are fulfilling your Calling or Mission, then consider this plan.
It’s the same plan I’m following to build my authentic business:
Also, it doesn’t have to take 10 years...
I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
In business, there is too much fixation on big goals and dramatic results. "Get 1 million followers! "Build a 6-figure business!"
When you constantly focus on a big future goal, 2 things happen:
1. Your subconscious keeps whispering to you daily that you aren't there... that you aren't yet "enough".
Desire is a contract we make with ourselves, to be unhappy until something specific happens. The fixation on a big goal creates an underlying layer of unhappiness with life.
A lesson I've been learning throughout my life -- especially in business -- is to let go of the need to make a "good first impression."
For example, this may be the first blog post you see from me. Maybe you don't like it. It might be making a poor first impression on you.
Should I be afraid to lose you as a potential reader?
If I gave into the fear, I might never write blog posts... there's too many people I could disappoint and readers I could "lose", if I don't make a good first impression.
Here's the fallacy of thinking:
Do you feel like you're always preparing to launch... to finally one day get your content together... to finally do some important project?
Truth be told, I've never felt quite ready to make my videos. I didn't feel fully prepared to launch my business, or any of my marketing campaigns.
Everything's always been a "draft"... But I share it anyway, knowing that there is always room for improvement. I will always have another opportunity to improve it.
Sure, some people will scare me with ~ "FIRST IMPRESSIONS ARE EVERYTHING" ~ but if I waited until my first impression was as good as I want it to be, I'd never launch my business, I'd never make a video, I'd never write!
My experience has confirmed this: the videos that tend to do well, are the ones I casually made. The articles that tend to be shared, are the ones I casually wrote. Not that I never edited those... but I didn't put as much careful thought into "how can I make this piece smarter?"
Yet, the videos or articles that I painstakingly created, were often the ones that were LEAST liked and shared...
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For George's most recent writings, visit his Medium.com profile.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!