When it comes to social media, I recommend text and video (rather than images) whenever possible -- because with text (example) and video (example), you’re reaching people who will resonate with your message, rather than just followers who like your pretty pictures and might not even be reading your messages.
However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thing.
In this video I show you how I easily create such images using Canva:
This is one of the biggest concerns I hear about using social media for building an authentic business:
“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say.”
I get it.
If I were pretending to be someone I’m not, it is not sustainable.
If I were thinking of all the future posts I have to make, it’s not sustainable either.
But I’m not doing either of those things.
A reader asked about my process of writing blog posts and making videos:
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm going to share with you the process I use for my main business (GeorgeKao.com) as well as my secret side project where I'm building a brand new audience (without the benefit of this existing audience) in a new niche for me (spiritual counseling) -- I use the same process:
Originally written in Nov 2017. Updated in Feb 2019.
A reader asked me:
“How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?”
A good question to reflect for yourself, too….
Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.)
Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from proven experts in your field?
You don’t have to be a great writer.
You don’t have to make amazing videos.
What is needed to be outstanding in a saturated online marketplace?
Care more than others are willing to care.
Do you care enough to show up?
Do you care enough to risk embarrassment, silence, or criticism? If you don't really care, then you will do what everyone else does: stay quiet, not produce enough content, and give into your fear more than your love.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)