I don’t worry about anyone — or any company — repurposing my writings and using it in whatever way they want.
Sounds bold, but it actually gives me peace of mind and inspires more creativity.
To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
This principle has been essential to my success.
How do I make great content?
By making more content, and observing what spreads.
How do I improve my skills?
By working with more clients, and noticing who grows the most.
True learning comes from action — we build muscles by doing things, not just reading about them.
It takes quantity of action to develop quality of results.
“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.
Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic. I'll address each one in this post.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)