When you are trying to get into a consistent rhythm with your content creation, there are 2 situations that are dangerous to your creativity:
1. When you get no response.
2. When a piece of content goes viral.
Let's explore each one...
What kinds of content should be free versus paid/premium?
I’ll address that towards the second half of this blog post.
First, let’s talk about whether content should have a fee attached...
A common creative block is worrying about the sequence in which you should be creating your content.
Having written a thousand blog posts, self-published four books, created a dozen online courses, I can tell you this:
Do not be concerned about the order of your content. Just start creating.
Since I've written 4 books in the last 2 years, you might not believe this, but I've had writer’s block for most of my life. Up until 2015.
In school many of us are traumatized by writing. We have to write on topics we don't really care about. We have to produce on a deadline, and the quality of our writing is judged as compared to our peers. It's a terrible way to learn to love a skill.
I suffered through 17 years of such schooling, earning a college degree in English literature (where I had to write paper after paper!) By the way, English was my second language, though I learned it fairly young, starting around age 7.
Fast forward to 2009 when I started my business -- in marketing of all fields! -- where writing is of supreme importance. It was painful every time I had to write an email newsletter, update my website, or even a social media post.
For the first five years of my business, I did not blog. In fact, I ridiculed the blogging and content industry. I talked about how bloggers are stupidly giving away so much value for free, when they could be charging for most of it....
One of the biggest hindrances to creating content consistently? The fear of judgment. Can you relate?
What if I get one (or more!) of the facts wrong? What if there are typos or grammatical errors? What if later I realize that my ideas were wrong? What if people think I’m uninformed or stupid? What if I unknowingly say something offensive?
These are judgments inside your own head. You probably know this as well as I do: our own self-judgments are usually much harsher than our audience’s.
You are simply called to put stuff out there, and let the audience tell you what they like. If they don’t like something, they will be silent and move on... because they have a lot of other content to look at! They won’t pay attention to things they don’t resonate with. They’ll just ignore it.
Knowing this, I practice the cessation of judgment on my own content.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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