No one in history has your exact combination of life experiences.
No one has the blend of challenges you’ve experienced, nor resolved them in your specific way.
No one has your unique voice, personality, and style, nor your synthesis of experience, skills, and passion.
There are people who will resonate with you and your message like nobody else they’ve ever encountered.
Your ideal audience is helped by you, in your area of expertise, more than they can be helped by anyone else.
Therefore, what if shifted your mindset about content creation -- and running Ads to promote your content -- from being a marketing chore, to being a ministry in and of itself?
Gary Vaynerchuk curses a lot in his videos. This turns off a lot of people. (I used to dislike him a lot! Now? I’m a big fan.)
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos in his posts. (I’ve humbly emailed suggestions and he’s very open about making corrections.) He probably loses a lot of potential readers.
I ignored Seth for a long time, but kept hearing about him from trusted friends, so finally I started reading him, and became a huge fan.
You post things on social media.
Most of the time, you don’t get as much engagement as you see others get.
Maybe you get discouraged.... why don’t people like you?
I’ve been there.
You need to understand how the algorithm works…
I share this “secret” with many writers -- I don’t feel inspired until after I start writing for awhile... as short as 5 minutes, upwards of 45 minutes.
I often feel uninspired, but I am willing to write anyway.
In fact, this is how I work most of the time. This very piece you’re reading has been written this way.
Most of the time, our working conditions are not optimal.
When it comes to your content, here is a harsh truth which at the same time, is strangely calming:
No one is going to remember any of your content, except the few pieces that are exceptional.
Honestly, we're all too busy. There's always another shining piece of content that will distract us right after seeing yours. We don't think about yours at all, unless it's awesome, or greatly offensive (which you won't be!)
Does this mean you should give up, if you haven’t created anything viral yet?
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)