When doing any kind of creating -- writing blog posts, making videos, or outlining a course -- I recommend following these 3 phases, in order:
If we get stuck on the project, or it doesn’t make an impact, we’re probably skipping one of these phases.
Let me explain.
Years ago I went to a Robin Williams’ comedy event called "Raw" where he was testing out new material.
As a big fan of his movies -- I was very surprised that, at the event, most of the jokes he told were terrible. I had no idea that he was so un-funny :)
But this is how many comedians do it. I've heard that Chris Rock does this too. And so did Richard Pryor. These are called “work in progress” gigs.
One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.
How then do we create content consistently, while respecting the need to do research?
“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi
This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content generosity. We know it doesn’t feel totally right. We may even sabotage our own efforts.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)