(Originally written March 2018, updated January 2020.)
Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.
I tested these two situations for six months each:
(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.
(2) Posting on Medium first, then copying to my own blog a week later.
The second method — posting to Medium first — always wins SEO for the keywords in the article.
Nothing in my business is as important as being in a consistent rhythm of content creation.
It is how I get smarter in my field.
It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me.
More than anything else I do, creating content is how I give back.
It’s my ministry and mission.
Your wisdom, life lessons, skills, knowledge can help to transform so many people's lives! If you’re not being consistent in creating content, what's holding you back?
If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:
1. Text-only writings, without images or links.
In this post I’ll focus why I don’t add images to my writings on my FB business pages.
Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose business is primarily about knowledge, wisdom, or transformation, such as coaching, mentoring, teaching, or healing.
Yes, I know the common advice that adding an image will expose my posts to a lot more people. Here’s why I don’t recommend it:
To grow your audience, you need to create better content.
To create better content, you need to practice creating more content.
To create more content, you need to get over the fear of your audience.
When you are feeling afraid to publish content, whose judgmental voice or face are you thinking of?
Don’t make your content for that person or group. Make it only with your true fans in mind — they love you no matter what.
Think about this:
“I love the idea of free content. Do you have any suggestions for getting past the block of making my first video? Feel like I have so much material to share that I don’t know where to start…” — a reader.
For a long time, this kept me from making content as well.
Eventually, what liberated me was an inner question that wouldn’t let me go:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)