One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.
How then do we create content consistently, while respecting the need to do research?
“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi
This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content generosity. We know it doesn’t feel totally right. We may even sabotage our own efforts.
Most of the time, you do not get as much engagement on social media as you see other people get.
Why is that? Is it because people don’t like you as much?
That’s absolutely not the reason. You need to understand how the algorithm works…
Which of your content should be free versus paid?
This is an important question which I will address in the second half of this post.
First, we need to talk about whether content should have a fee attached. For example: online courses.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)