“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi
This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content generosity. We know it doesn’t feel totally right. We may even sabotage our own efforts.
Most of the time, you do not get as much engagement on social media as you see other people get.
Why is that? Is it because people don’t like you as much?
That’s absolutely not the reason. You need to understand how the algorithm works…
Which of your content should be free versus paid?
This is an important question which I will address in the second half of this post.
First, we need to talk about whether content should have a fee attached. For example: online courses.
Many of the blocks to creating content can be solved by one mindset shift:
Make your content for just 1 person at a time.
Don’t write for “the world”.
Don’t make videos for “your audience.”
That kind of approach can easily cause performance anxiety, which blocks you from showing up consistently...
A common mistake that I see from aspiring content creators. Maybe you have done this too:
You have an idea that inspires you… so you think that it must also excite other people, too. Understandable!
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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