If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:
1. Text-only writings, without images or links.
In this post I’ll focus why I don’t add images to my writings on my FB business pages.
Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose business is primarily about knowledge, wisdom, or transformation, such as coaching, mentoring, teaching, or healing.
Yes, I know the common advice that adding an image will expose my posts to a lot more people. Here’s why I don’t recommend it:
To grow your audience, you need to create better content.
To create better content, you need to practice creating more content.
To create more content, you need to get over the fear of your audience.
When you are feeling afraid to publish content, whose judgmental voice or face are you thinking of?
Don’t make your content for that person or group. Make it only with your true fans in mind — they love you no matter what.
Think about this:
“I love the idea of free content. Do you have any suggestions for getting past the block of making my first video? Feel like I have so much material to share that I don’t know where to start…” — a reader.
For a long time, this kept me from making content as well.
Eventually, what liberated me was an inner question that wouldn’t let me go:
(Originally written April 2018, updated Oct 2019.)
A regret for many entrepreneurs is that they didn’t start building their audience sooner.
If you might want to start a business one day, I recommend that you start growing your audience now.
For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand first.
Start with talking about anything from your authentic interests -- you'll therefore build an audience/community who like your personality, values, and align with you on some of your interests -- and that's better than having no audience at all.
No one in history has your exact combination of life experiences.
No one has the blend of challenges you’ve experienced, nor resolved them in your specific way.
No one has your unique voice, personality, and style, nor your synthesis of experience, skills, and passion.
There are people who will resonate with you and your message like nobody else they’ve ever encountered.
Your ideal audience is helped by you, in your area of expertise, more than they can be helped by anyone else.
Therefore, what if shifted your mindset about content creation -- and running Ads to promote your content -- from being a marketing chore, to being a ministry in and of itself?
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)