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Over the years, so many of us who build heart-led businesses have experienced this: you close the tab on another “how I scaled to six figures in six months!” post, feeling like it alienates part of you.

Not because it’s wrong, exactly… but something deeply resonant was missing.

You know the values those posts run on. Resilience. Vision. Abundance. Leverage. Growth. Optimism. The time is now.

None of that is bad advice. But if you’ve ever finished one of those posts feeling more contracted ins…

Many of us have tried the marketing tactics the “experts” swear by: funnels, ads, maybe even five or fifteen thousand (!) dollars handed to someone who promised you clients on autopilot…. 🧐

And yet here we are: lighter in the bank account… heavier in spirit… wondering whether it’s really possible to build a solopreneur business at all… without betraying who we are.

I’m with you. I’ve spent tens of thousands. Done the funnels. Ran the “high converting” ads. Most of it wasn’t profitable. All to …

Over the years, a lot of soulpreneurs have recounted to me a conversation they have with loved ones. It happens at the dinner table, or in the car, or in a text thread they keep rereading. A caring family member or close friend says some version of:

Maybe it’s time to be realistic about your “business”…

I know that conversation too well. To this day — 17 years after I’ve been making a full-time income in my business — my parents still aren’t clear what I do (it’s outside their understanding of…

If you only have a minute… a soulpreneur (soul + entrepreneur) is a solopreneur who builds their livelihood as a path of service, soulful expression, and spiritual growth. Money is part of the picture, but it isn’t the priority. A soulpreneur asks “what am I here to offer?” more than “what will scale?” Many coaches, healers, teachers, creators and artists are soulpreneurs, whether or not they use the word. And for a soulpreneur, the work is also how you grow yourself.

I love the word soulpreneu…

This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.

A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.

A Common Pattern:

I’ve be…