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“All the successful people do it this way.”
Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.
Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people with traumatic backgrounds…
I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your ins…
“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Should you create “irresistible” offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:
- You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
- You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
- You’ll learn how to create your unique, aligned, and irresistible marketing statement!
There’s no need to go looking for who wrote t…
Authentic Marketing Principles for Getting More Clients
How they go from "I don't know who you are" ... to… "I’d love to be your client!"
To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.
For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles…
Three key ways I often teach about how to be discovered by prospective clients:
- Authentic content – instead of seeing content creation as a chore, look at it…
The Authentic Business Quadrants: Pathways to Meaningful Income
With such a great idea, why isn’t your business working… yet?
It’s difficult to sell something unless people already want it.
In other words, to make money, you’ll need to sell wh…