Blog

Authentic Social Media (beware the yearning for validation...)


​Most of the time, you do not get as much engagement on social media as you see other people get.

Why is that? Is it because people don’t like you as much?

That’s absolutely not the reason. You need to understand how the algorithm works…
When you are browsing the news feeds or home screen of a social media platform, you are only seeing the tiniest percentage of posts that already received more engagement than the average.

In other words, social media only shows you the tip of the ic…

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My thoughts on "The Social Dilemma" -- Should We Be Using Social Media?


A popular documentary lately is The Social Dilemma. It bashes social media platforms such as Facebook for creating technology addiction and using our data to manipulate us.
Here are my thoughts about it…
​Yes, Guide Children Well

The one part of the documentary I agreed with the most is that we do need to be careful about how children use social media… just like we guide them in other activities.

For example, we restrict or moderate how much video games they can play. Or what interne…

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Why hasn't LinkedIn been working for your business?


​I’m about to teach a revamped version of my popular course about LinkedIn.

​For those thinking “I’ve used LinkedIn but it hasn’t worked for me”, this article is for you.

You probably have a LinkedIn account. So do most of the people you know who’ve had a professional life in the past 2 decades.

Since there are 700 million accounts on LinkedIn, making it the largest, searchable professional networking platform, why isn’t it working for you professionally?

There are only 2 reasons:

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​You don’t need to prove yourself as an “expert”


​It’s ridiculous when someone says they’re “#1” in their field.

​“Oh really, by whose standards?” I wonder.

The more we puff our chest, the more imposter syndrome strikes.
The need to prove our worth is part of the fixed mindset (ala Carol Dweck) — when our ego is attached to a fixed identity that we should always be excellent, and one of the best. It sometimes makes us feel like a fraud, because nobody is perfect. We feel pain (or avoidance) whenever we don’t live up to that shining…

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3 Tips to Get More Engagement on Your Content


​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.
It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

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