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Authentic Pricing for Solopreneurs

Finding the “right” price for your services, programs, products.

Most authentic businesses have haphazard pricing.

Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.

Or, you might blindly trust a business/marketing exp…

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Money and Spirituality: 3 Viewpoints

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Image 599504 from Pixabay
How do you view money and spirituality?

How do these ideas relate, in your mind, heart, and experience?


The intersection of money & spirituality has fascinated me for years. I’d like to share with you 3 viewpoints about it...
Viewpoint 1: More Spiritual = Less Money

This is what we find in traditional scriptures, e.g. Judaism, Christianity, Buddhism, Islam, Hinduism, Taoism, Baha’i, and others.

I recommend checking out the following webpage that collects verse…

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Before you buy that expensive business training program, read this...

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Image by HeatherPaque from Pixabay
I see a lot of people making this mistake -- buying into expensive business/marketing training / big group coaching programs.

In these programs, they're with a large group of hundreds of other students, with high hopes that the energy of the program will somehow propel them toward success...

​As someone who has sold such programs myself, and have partnered with dozens of others to sell these, I can tell you this:
These programs are highly profitable…

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What money should you spend to build & grow your business?

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photo by @rawpixel at unsplash.com
Over the years I've received a lot of questions about what kind of money is necessary to spend in order to grow a small business.

Examples:
  • Should you spend $1,000 - $5,000 to create or upgrade your website?
  • Should you spend money on a $2,000 training program / school that is promising you a comprehensive system to build your business? 
  • Should you spend $200 a month on SEO (search engine optimization)?
  • (When) Should you hire a VA?
  • How much to…

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Who are your money heroes?

​Who are your money heroes?

I've found it life-changing to reflect on this.  Without clarifying your thoughts on this question, here's what tends to happen...

You take on someone else's dream -- without consciously choosing it.  It's often the dream of making "6-figures" (or 7-figures).  Because the "money heroes" who are best at getting our attention are the ones are selling us the 6+ figure dream.

For years I pursued that dream.  I successfully attained it... but then, I discovered I …

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