Blog

Sliding Scale Pricing: Why I Don’t Recommend It


​I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. 
Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business i…

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Quick and Easy Money?


​It’s sad when I see people seeking quick and easy money. 


Often, they seek it because they are actually exhausted with work, and life. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.”

That mindset provides little defense against unscrupulous people who are selling some system that will supposedly earn quick and easy money.

Unless you’re already a business genius with enough of a warm audience, the truth is that quick and easy …

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Authentic Business: $4K in just 8 hours per week?

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​A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…

The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times!

Of course, it all depends on how much income you’re aiming for, and your current stage of business.
Let’s say you’d like to earn $4,000/month working just 8 hours per week.
(This is a true privile…

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Want consistent income? Have consistent valuable output.


If you’re seeking consistent income, aim for consistent valuable output:
  1. Are you consistently creating authentic, relevant content?
  2. Are you consistently connecting with new referral sources?
  3. Are you consistently testing new low-price offers?
  4. Are you consistently reaching out for clients?

You don’t have to do all four, but aim to do at least two of the aboveBecoming skillful in these valuable actions requires consistent practice and willingness to make mistakes and learn from…

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Should we give free/discounted services to friends and family?


​As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can.

When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?

​Here’s my recommended guidelines regarding what to offer for free to family, friends and colleagues:
One-to-One Services

You have a very limited amount of time and energy …

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