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Want consistent income? Have consistent valuable output.


If you’re seeking consistent income, aim for consistent valuable output:
  1. Are you consistently creating authentic, relevant content?
  2. Are you consistently connecting with new referral sources?
  3. Are you consistently testing new low-price offers?
  4. Are you consistently reaching out for clients?

You don’t have to do all four, but aim to do at least two of the aboveBecoming skillful in these valuable actions requires consistent practice and willingness to make mistakes and learn from…

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Should we give free/discounted services to friends and family?


​As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can.

When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?

​Here’s my recommended guidelines regarding what to offer for free to family, friends and colleagues:
One-to-One Services

You have a very limited amount of time and energy …

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Your numbers are perfect right now.


​Years ago, I launched a program I was very passionate about. I imagined 20, or 30, maybe even 50 people enrolling and participating.


Total number of sign-ups? One person. I had to cancel it, and refund the person. It was a painful experience, because my expectations didn’t match reality.

Looking back, I’m glad that the program didn’t run. The framework and tools that I teach today are far more efficacious than what I was offering back then. Good thing I didn’t expose more people to the…

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Charm Pricing -- why I don’t recommend it

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​Many businesses -- maybe yours -- use a pricing tactic that is manipulative... and oftentimes they don’t even know it.


Examples:

$14.95 instead of $15
$47 instead of $50
$999 instead of $1,000

What’s going on here? 
The tactic is called “charm pricing” or “psychological pricing”. You encounter it when you go shopping.

Few consumers realize what’s going on:

It makes you think a price is smaller. For example, $947 seems like it’s “under a thousand dollars” instead of $1,000 whi…

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Money Follows Confidence

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Photo by Form on Unsplash
A few thoughts on how to develop authentic confidence
​Notice that money tends to flow to those who are most confident.

 
However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk. 
 
It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling busine…

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