You love helping people with your skills and passion.
You've been trying to sell your services, and yet, not enough people are buying...
What to do?
Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely, and not when they're talking to someone who would be an ideal client of yours, which is when you want them to be thinking about you!
So if you aren't keeping in touch with your network, how will they remember to refer you new clients?
Out of the hundreds of entrepreneurs and service providers I have personally coached, I can count on one hand (i.e. very few!) the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do.
Personal outreach is a much higher quality of contact than just seeing your posts on social media, and it's what can get you clients asap. Briefly, here is the fastest way to gain new clients:
You may have heard the idea that "sales is a numbers game"... you just have to make the pitch for your services to many, many people and some of them will become your clients.
"Every 'no' means you are closer to a 'yes'!" ...says a sales trainer.
This process is unnecessarily painful. Trying to sell a bunch of people is an intimidating and inauthentic way of connecting with others.
What if there was an alternative way to think about it, that felt much more human and heart-centered, and may be even more effective?
Try this instead:
Would you like your marketing to be more effective?
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to market to all of them by casting a wide net? No wonder your marketing is ineffective...
In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula", answer these questions:
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For my most recent writings, check out my Medium.com profile.
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Here's why I made that decision.