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As one of my readers, you are probably a giver. You are used to giving support to others, but not accustomed to reaching out when you have a product or service.
If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings. See if this reframe is helpful to you: You aren’t asking them for a favor. You are giving them the chance to receive help for their needs -- if they are an ideal client. Or, if they know others who need your offering, then you are giving them the opportunity to be a blessing to those they will introduce to you. 
Photo courtesy of MaxPixel
You would love to do marketing authentically rather than succumb to the short-termist pressure, deceptive tactics, or hype. And yet... you need to quickly fill your next workshop or course or program. How can you get clients ASAP without resorting to those conventional marketing strategies that don't feel right to you? Not talking about “getting rich quick”, but giving yourself some breathing space…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money. Making money fast is not what I typically discuss. An authentic business is built over years, not months. I even wrote about my own 10-year plan to semi-retirement. (Some people might even consider that fast!) However, several of my readers have asked me: “What if I do need to earn money quickly in my business?” And I’ll add: “…with integrity.” Here's my answer: Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere. This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product. How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important pieces to the puzzle. Ask yourself which of the following are missing in your business, and work to fill those gaps, one by one... If you would love a business that expresses your soul -- and allows you to create a semi-retirement lifestyle -- consider this plan.
What’s possible with this plan:
Although this is called a 10 Year Plan, you might be able to speed everything up, depending on how effectively and quickly you can implement this... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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