Not talking about “getting rich quick”, but giving yourself some breathing space…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authentic business is built over years, not months. I even wrote about my own 10-year plan to semi-retirement. (Some people might even consider that fast!)
However, several of my readers have asked me:
“What if I do need to earn money quickly in my business?”
And I’ll add: “…with integrity.”
Here's my answer:
Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important pieces to the puzzle.
Ask yourself which of the following are missing in your business, and work to fill those gaps, one by one...
If you would love a business that expresses your soul, a business that feels like you are fulfilling your Calling or Mission, then consider this plan.
It’s the same plan I’m following to build my authentic business:
Also, it doesn’t have to take 10 years...
Yes it will.
However, problems arise when you are attached to when, or from which group of people, the clients must appear.
A reader posted this comment on my Facebook page:
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, and did a couple of Facebook live videos. A few days ago she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.' So I left, because I sensed anger and lack. And as a mindset coach, I thought she had some work to do on herself.”
First, I have to say that I can relate to this coach. I’ve been there too — thinking that just because I’ve shared a lot of free content with my audience, that they’re supposed to buy from me. When they didn’t, I experienced some level of inner suffering, depression, cynicism.
In other words:
You love helping people with your skills and passion.
You've been trying to sell your services, and yet, not enough people are buying...
What to do?
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
This blog only contains some of George's best writings. To see all of his recent writings, visit his Medium.com profile.
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Here's why :)