GEORGE KAO
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The Tapering Strategy: feeling confident about charging for your services + getting enough clients!

1/29/2021

 

​One of the inner blocks for self-employed people is charging money — or charging 
enough — for a service that they love providing.

One of the outer blocks is, of course, not having enough clients!

​In this post, I’ll share a method that can help resolve both issues…

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Should you sell to the client’s “pain points”?

11/13/2020

 

​“From a marketing course I learned how to write my copy by using the 
hook-story-close model. The teacher showed how important it is to write to ‘the pain of my client’ in the hook part, and that I should even exaggerate the pain, make it like my client is in a dangerous situation (e.g. if you don’t act now, you’ll suffer dire consequences). The idea behind this is ‘The bigger the pain, the quicker the client will buy from you.’” — anonymous newsletter subscriber.

Sadly, this kind of mercenary marketing advice is too common.

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Will Creating Free Content Get You More Clients?

10/9/2020

 

​“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that 
people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page.

First of all, I have to say that I can relate to both sides: the client, and the coach.

​I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I’m entitled to have them buy from me. When they didn’t, I was resentful... 

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Why hasn't LinkedIn been working for your business?

10/6/2020

 

​I’m about to teach a revamped version of my popular course about LinkedIn.

​For those thinking “I’ve used LinkedIn but it hasn’t worked for me”, this article is for you.

You probably have a LinkedIn account. So do most of the people you know who’ve had a professional life in the past 2 decades.

Since there are 700 million accounts on LinkedIn, making it the largest, searchable professional networking platform, why isn’t it working for you professionally?

There are only 2 reasons:
  1. You’re not really using it.
  2. You’re using it, but ineffectively.

Let’s discuss both…

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"Why isn't my audience buying?"

9/15/2020

 

​I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.


The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.

​From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true... 

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    George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors.  He focuses on ethical & effective ways to grow one's platform and build true livelihood.

    ​All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
    Here's why :)
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  • About
    • Client Testimonials
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  • Knowledge
    • Blog
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    • Videos
    • Podcast
    • Authentic Marketing
    • Joyful Productivity
    • Healthy Money
  • Newsletter
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    • Workshops
    • Group Mentoring
    • 1-1 Coaching
  • Contact
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