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“A barn raising is a collective community action in which a barn for one of the members is built collectively by the community.” -- wikipedia entry for barn raising ...in other words, public goal-setting and recruiting your network to help you reach a specific goal. Of course, this is frequently done with fundraising, but why not also use it to get your next batch of clients? She was surprised: "How do you get clients without promising results?" Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault." I used to promise results, too. Isn’t that the only way to get clients? The Tapering Strategy: feeling confident about charging for your services + getting enough clients!1/29/2021
One of the inner blocks for self-employed people is charging money — or charging enough — for a service that they love providing. One of the outer blocks is, of course, not having enough clients! In this post, I’ll share a method that can help resolve both issues… “From a marketing course I learned how to write my copy by using the hook-story-close model. The teacher showed how important it is to write to ‘the pain of my client’ in the hook part, and that I should even exaggerate the pain, make it like my client is in a dangerous situation (e.g. if you don’t act now, you’ll suffer dire consequences). The idea behind this is ‘The bigger the pain, the quicker the client will buy from you.’” — anonymous newsletter subscriber. Sadly, this kind of mercenary marketing advice is too common. “Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page. First of all, I have to say that I can relate to both sides: the client, and the coach. I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I’m entitled to have them buy from me. When they didn’t, I was resentful... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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