You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.
Yet… you need to quickly fill your next course, program, or get some clients now.
How can you get clients ASAP without resorting to conventional marketing strategies that don’t feel right to you?
The key is to care more for your audience than they usually experience.
Here are 5 strategies to consider:
Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken
These 4 words have defined my career since.
It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelling incentives to persuade others to “invest in themselves.”
Authentic salesmanship is where selling has transformed into service.
I’m excited to be launching an updated course about Authentic Client Enrollment.
Why is it that so many solopreneurs struggle to get enough clients? Some of the reasons, which this course helps to solve, are: (1) Not having a clear plan for client attraction and enrollment, or (2) Not feeling alignment with a plan you’ve learned elsewhere, and therefore (3) Not being consistent in working an effective plan.
Yes, it helps to have a clear message (I have a course for that: Message Building System) but if you aren’t engaged with consistent and aligned outreach, there simply won’t be enough clients who magically find you, no matter how great your message is.
We’ll begin the course by exploring the key principles of authentic selling — what makes it something we can actually enjoy and do more consistently? By liberating your mindset about selling, you’ll naturally gain new ideas for outreach that matches your energy.
In this course I’ll teach you my top 5 recommended methods:
(Originally written on Feb 28, 2018. Updated on Aug 27, 2019.)
Someone posted this comment on my Facebook page:
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, and did a couple of Facebook live videos. A few days ago she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.' So I left, because I sensed anger and lack.”
First, I have to say that I can relate from both sides, the consumer, but also as the seller. I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I'm entitled to having them buy from me. And when they didn’t, I felt resentful.
In other words:
Resentment builds when we pretend to be generous, with an ulterior motive of expecting our audience to buy, and then discover that they have their own timing.
As one of my readers, you are probably a giver. You are used to giving support to others, but not accustomed to reaching out when you have a product or service.
If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings.
See if this reframe is helpful to you:
You aren’t asking them for a favor.
You are giving them the chance to receive help for their needs -- if they are an ideal client.
Or, if they know others who need your offering, then you are giving them the opportunity to be a blessing to those they will introduce to you.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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