Blog
Drop the need to “overcome objections” in your marketing.
One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.
Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?
You do have…
“Go with the flow” vs. Scheduled flow
To be creative, should you "go with the flow" or schedule out your day?
Consider your relationship to “deadlines”.
Some people work well by giving themselves due dates. Others avoid it and prefer to “go with the flow”.
Either way can work… as long as we make the choice consciously, and thereby be accepting of the results that occur (or don’t occur).
If we “go with the flow”, we need to accept that we probably won’t reach our time-based goals… or that goals may constantly change ba…
If we “go with the flow”, we need to accept that we probably won’t reach our time-based goals… or that goals may constantly change ba…
Meaningful self-employment: How to get started?
How to get started building your own business, and making it successful?
Over the past 12 years I’ve coached many self-employed people and I’ve found these to be the overall steps to success:
1. Decide the initial type of business. (It can change over time.)
2. Carve out the time for work. (You can’t expect to just “find the time”.)
3. Get a step by step strategy from mentors and advisors who know your field.
4. Self-regulation, mindful work, resilience… or what I call “joyful producti…
The EADA System for Joyful Productivity
There's an updated framework:
Go there and en-joy :)
What follows is the older version of this framework...
(Eliminate, Automate, Delegate, Appreciate)
Not everything on your to-do list is meant to be done by you.
As you look at each task, does it fit all 3 criteria?
1. Enjoyment: You do (or wish to) enjoy doing it.
2. Expertise: You are (or wish to become) an expert at it.
3. Effect: This task has more worthwhile effects compared to other tasks you could …
Hold lightly to your professional title and description
I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.
Here’s the secret:
It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.
You don’t need a perfect title or short description to start getting cli…