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5 Ideas to Help You Get New Clients
You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.
And… you need to fill your next course, program, or get some clients soon.
So how do we get clients without resorting to conventional strategies that don’t feel right?
Here are 5 ways to consider:
1. Personal Invitation
Several clients of mine successfully fill their group programs every year.
They do it partly with personal invitations. They thoughtfully email…
Word of mouth marketing: what's the most reliable way to get client referrals?
I often hear people say – "The #1 way I get clients is through word-of-mouth."
Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.
However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more mar…
Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Marketing as War
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
Announcing the Joyful Productivity Coaching Program
This is hands-down my favorite program to facilitate. I’m inspired by the vision of helping solopreneurs be joyfully productive, organized, better at boundaries and self-care, and excellent at daily prioritizing their time and energy. All of our businesses could thrive and our personal lives be far more balanced and joyful.
In this post, I’ll give an outline of what will be covered in the 2022 program.
The abbreviation for this program is "TLC" -- which stands for “Thoughtful Life…
Instead of Persuasion, Work on Alignment with Prospective Clients
In selling, it is typically assumed that you must learn persuasion tactics.
Persuasion strategies do work… but only for the short-term.
Do you enjoy having to convince or persuade people to buy from you?
The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.
When a buyer has to be persuaded, they often regret the purchase later. As the seller, you lose a long-term customer, and probably get some negative word-of-mouth, whether you become aware of it or not.
As consu…
When a buyer has to be persuaded, they often regret the purchase later. As the seller, you lose a long-term customer, and probably get some negative word-of-mouth, whether you become aware of it or not.
As consu…