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Our Selfie Culture vs. Your Soulful Message
A concern came up in my client group, and you may be able to relate…
So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…
On the other hand, many of us have…
So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…
On the other hand, many of us have…
Avoid These Marketing Tactics
Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.
Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.
I surveyed the students of my marketing course, Authentic Client Attraction/Enrollment, about the marketing methods that turn them off. This blog post will list the commonly mentioned ones, and I’ll share a better alternative for each…
Lead Magnets
A “lead magnet” is…
A “lead magnet” is…
How to build an audience from scratch for your business (or blog)
Photo by @angeloriggi on Unsplash
Articles about building an audience for an online business or blog tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)
I’ll share my thoughts on those, but let's start with the most important thing:
A true audience gives you their consistent attention.
The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…
I’ll share my thoughts on those, but let's start with the most important thing:
A true audience gives you their consistent attention.
The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…
Should we give free/discounted services to friends and family?
As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can.
When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?
Here’s my recommended guidelines regarding what to offer for free to family, friends and colleagues:
One-to-One Services
You have a very limited amount of time and energy …
You have a very limited amount of time and energy …
What is “Authentic” Marketing?
A colleague asked why I qualify “marketing” with “authentic”…
What do I mean by authentic marketing?
Simply put, it’s about honesty.
Authentic marketing is about not pretending:
To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.
Let’s apply this at 2 levels:
- In selling a product or service, authenti…