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​​How do we measure the success of an authentic business?

In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.

The basic success formula for a conventional business:
Money
divided by
Effort

In other words:
Make the most amount of money with the least amount of effort.

This means squeezing as much profit as possible out of each customer, and to gain as many customers as possible… all of it done with the least amount of work…

​What’s more important than trying to get more clients?

• Getting great clients who love your work
• Maintaining your sense of integrity

…yet neither are accomplished when you use marketing strategies that feel “off” to you.

Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.

The best clients will be pushed away.

This is marketing from desperation energy.

Unfortunately…

Oftentimes, we let relatively minor circumstances, like being a little tired or feeling like watching videos, get in the way of keeping our commitments to ourselves, i.e. doing the right thing.

This is how people become victims of life: doing the right things only when we feel good or when conditions are perfect…

Feel Good ➜ Do Right

To act purposefully, to live more into our potential, we must flip the above equation, and understand that if we act rightly, we end up feeling good.

This is …

​When you sign up for an email newsletter, do they try to have you put their emails into your Primary inbox folder… rather than the Promotions or Newsletter folder that it would usually go into?

I’ve been seeing that increasingly among marketers, and I don’t like it.

It’s simply not a good way for anyone to manage their inbox. We should have email newsletters go directly into a separate folder that we look at every now and then… not co-mingled with personal emails from friends, client…

​If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you…

​A reader wrote to me:

“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?”​

First of…