The book: Principles of Authentic Business: Create a Sustainable Livelihood from the Heart
George Kao's top posts about authentic marketing...
No need for traffic-and-conversion funnels -- Keep it organic and transparent
Before you buy that expensive business training program, read this...
You don't need "more traffic" -- you need true fans
Getting Started with Content Creation
FOMO (Fear of Missing Out) in Marketing vs. Respect For Your Audience
Building trust is more important than making the sale
Passion & Compassion -- Dual Focuses in Authentic Business
We don't have to do "lizard-brain marketing"
No need for "Lead Magnets" -- Back to Email Newsletters
Organic Marketing vs. Conventional Marketing
The 3 stages of wise (and great) content
How to get clients quickly and authentically
How not to reconnect with your colleagues
Inviting a Speaker to a Telesummit? An Example of a Bad (but Typical) Invitation…
Are you trying to define your niche too soon?
10 Year Plan for Creating & Growing an Authentic Business
You get to Quality through Quantity
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