George Kao's top posts about authentic marketing...
We don't have to do "lizard-brain marketing"
Benevolent Marketing is like farming rather than hunting
Be serving rather than selling
Alignment rather than persuasion
The 3 stages of wise (and great) content
When someone says "There's no selling involved!"
Do what you love and the money will follow? (Plus, Niche Interviews)
How to spread your message farther
Elevator speech formula
Liberating yourself to share, by realizing that no one will remember your mediocre content
George Kao’s Website Creation Template
20 ways to optimize your offering
“I can’t afford it” doesn’t often mean that -- 3 alternative explanations
Lessons From Creating 100 Videos
For the latest thoughts on authentic marketing, check out these videos:
Tip: if you prefer to read, first click on a video, then pause it and scroll down under the video to read the notes. I often have additional details and links in those notes.