George Kao's book: Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity.
George Kao's top posts about authentic marketing...
4 Principles of Compassionate Business
We don't have to do "lizard-brain marketing"
Be serving rather than selling
Alignment rather than persuasion
The 3 stages of wise (and great) content
When someone says "There's no selling involved!"
Do what you love and the money will follow? (Plus, Niche Interviews)
Let go of the need to make a "good first impression"
Elevator speech formula
Liberating yourself to share, by realizing that no one will remember your mediocre content
George Kao’s Website Creation Template
20 ways to optimize your offering
“I can’t afford it” doesn’t often mean that -- 3 alternative explanations
Lessons From Creating 100 Videos
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