💌The Authentic Marketing Library

Marketing that feels like caring

Sharing your work can be generous, warm, and rooted in real service — a grounded alternative to hype and pressure. Here’s everything I’ve written to help you market authentically, so the people who need you can actually find you.

George Kao
💌

Start Here · Free

Netcaring for Soulpreneurs

New here? Begin with my free training on “netcaring” — building genuine connection and collaboration instead of chasing an audience. The most caring place to start.

Get the free training

The Full Library

21 articles on authentic marketing

Every piece below is free. Follow whatever draws your eye — there’s no particular order.

What is a Soulpreneur?The word at the heart of everything I teach — and why it might describe you.Tiny Audience, Great BusinessYou don’t need thousands of followers. Here’s what a small, caring audience can build.The Mountaintop and the RiverbankTwo ways to reach people with your work — and which one tends to serve better.Spiritual teachers: your marketing makes a greater impact than your “real” workA reframe for anyone who feels marketing is beneath their calling.Don’t niche yourself. DO niche your offers.Why niching your identity backfires — and what to niche instead.Reach More Clients via the “Offer Doorways” StrategyA gentle way to open many small doors into your work.Create for just 1 caring personThe simplest cure for content that feels stiff or salesy: write to one person.Every authentic business needs its own frameworkWhy naming your own method changes how people find and trust you.GKNo need for traffic-and-conversion funnelsThe complicated funnel you’ve been told to build — and the calmer alternative.You don’t need “more traffic” — you need true fansWhy a handful of true fans beats a flood of strangers.GKCharm Pricing — why I don’t recommend itThe $X.99 trick, and why I price differently.The 3 stages of wise (and great) contentHow a piece of content grows from rough idea into something that truly serves.Which platforms are your fellow Soulpreneurs hanging out on?Where soulpreneurs actually gather — so you can stop guessing.Play, Polish, PromoteA three-word rhythm for making and sharing content without the dread.How to be authentic on social media… without exhausting yourself?Showing up as yourself online — sustainably, without the burnout.Aim for service, rather than fameWhy aiming for service (not fame) is both kinder and better business.The 7 Practices of Thriving SoulpreneursThe seven habits I see again and again in soulpreneurs who flourish.Don’t Be Afraid to Lose PeopleWhy the writing that loses you a few followers is often what wins you true fans.My Top Advice for Creating ConsistentlyTwenty minutes of my best encouragement for anyone who wants to create more steadily.Light MarketingRespecting your audience’s free will — the light side and the dark side of how we market.Your Energy SignatureThe unique blend of values and history that quietly attracts your kindred-spirit clients.
George Kao

Stay Connected

Get my best teaching, once a month

If you’d like a gentle, once-monthly email with my most helpful new writing — no overwhelm, and you can unsubscribe anytime — I’d love to keep supporting your authentic business.

~ George

Keep Exploring

The rest of the library