George Kao's top posts about authentic marketing... 

Hold lightly to your professional title and description

Don’t try to get attention. Be yourself and see who shows up.

Separate your Content from your Selling

Create for just 1 caring person

Instead of competitors, think "niche mates"

Authentic Social Media
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Your Content & Ads Are A Ministry

Let Go of "Building an Email List"

On a Regular Basis, Repost Your Old Best Content

No need for traffic-and-conversion funnels

Why I don't protect my writings

No more "Lead Magnets"

Avoid these marketing tactics

You don't need "more traffic" -- you need true fans

​Don't be afraid to lose people

Charm Pricing — why I don’t recommend it

Free vs. Premium Content (how to decide?)
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We don't have to do "lizard-brain marketing"

The 3 stages of wise (and great) content

Are you trying to define your niche too soon?
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The 8 Practices of Authentic Business
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Start building an audience now, even if you have nothing to sell

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