George Kao's top posts re: authentic marketing

Glance through the list below and click on one that resonates with you at this time...

The Mountaintop and the Riverbank

Don’t try to get attention. Be yourself and notice who shows up.

Clarify your unique strengths for your authentic business

Even if you're not posting any content, don’t neglect to do gentle launches 🌱

Spiritual teachers: your marketing makes a greater impact than your “real” work...

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Don't niche yourself. DO niche your offers.

Reach More Clients via the “Offer Doorways” Strategy

Separate your Content from your Selling

Create for just 1 caring person

Instead of competitors, think "niche mates"

Every authentic business needs its own framework

No need for traffic-and-conversion funnels

Avoid these marketing tactics

You don't need "more traffic" -- you need true fans

Charm Pricing — why I don’t recommend it

Free vs. Premium Content (how to decide?)

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We don't have to do "lizard-brain marketing"

The 3 stages of wise (and great) content

Play, Polish, Promote

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Instead of selling, work on understanding and helping

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I don’t mind being unattractive in my marketing...

Don't be afraid to lose anyone

Aim for service, rather than fame