George Kao's top posts about authentic marketing... 

Don’t try to get attention. Be yourself and see who shows up.

Separate your Content from your Selling

Create for just 1 caring person

Instead of competitors, think "niche mates"

Authentic Social Media
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Your Content & Ads Are A Ministry

Let Go of "Building an Email List"

No need for traffic-and-conversion funnels

Why I don't protect my writings

No more "Lead Magnets"

Are you bothering people with your content?

Avoid these marketing tactics

You don't need "more traffic" -- you need true fans

​Don't be afraid to lose people

Charm Pricing — why I don’t recommend it

Free vs. Premium Content (how to decide?)
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We don't have to do "lizard-brain marketing"

The 3 stages of wise (and great) content

Are you trying to define your niche too soon?
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The 8 Practices of Authentic Business
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Start Building an Audience Now, even if you have nothing to sell

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