George Kao's top posts about authentic marketing...
Hold lightly to your professional title and description
Don’t try to get attention. Be yourself and see who shows up.
Spiritual teachers: your marketing makes a greater impact than your “real” work...
Separate your Content from your Selling
Create for just 1 caring person
5 ideas to help you get new clients
Instead of competitors, think "niche mates"
Every authentic business needs its own framework
What if your ideas go viral, and you don't get credit?
Authentic Social Media
Let Go of "Building an Email List"
On a Regular Basis, Repost Your Old Best Content
No need for traffic-and-conversion funnels
Why I don't protect my writings
Avoid these marketing tactics
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
You don't need "more traffic" -- you need true fans
Don't be afraid to lose people
Charm Pricing — why I don’t recommend it
Free vs. Premium Content (how to decide?)
We don't have to do "lizard-brain marketing"
The 3 stages of wise (and great) content
Are you trying to define your niche too soon?
Instead of selling, work on understanding and helping.
Start building an audience now, even if you have nothing to sell
I welcome your questions. Contact me here.