George Kao's top posts about authentic marketing... 

Hold lightly to your professional title and description

Don’t try to get attention. Be yourself and see who shows up.

Spiritual teachers: your marketing makes a greater impact than your “real” work...
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Separate your Content from your Selling

Create for just 1 caring person

5 ideas to help you get new clients

Instead of competitors, think "niche mates"

Every authentic business needs its own framework

What if your ideas go viral, and you don't get credit?

Authentic Social Media
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Let Go of "Building an Email List"

On a Regular Basis, Repost Your Old Best Content

No need for traffic-and-conversion funnels

Why I don't protect my writings

Avoid these marketing tactics

Conversion Rates? Authentic solopreneurs don’t have to worry about it.

You don't need "more traffic" -- you need true fans

​Don't be afraid to lose people

Charm Pricing — why I don’t recommend it

Free vs. Premium Content (how to decide?)
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We don't have to do "lizard-brain marketing"

The 3 stages of wise (and great) content

Are you trying to define your niche too soon?
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Instead of selling, work on understanding and helping.
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Start building an audience now, even if you have nothing to sell

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