George Kao's top posts about authentic marketing...
Hold lightly to your professional title and description
Don’t try to get attention. Be yourself and see who shows up.
Separate your Content from your Selling
Create for just 1 caring person
Instead of competitors, think "niche mates"
Authentic Social Media
Your Content & Ads Are A Ministry
Let Go of "Building an Email List"
On a Regular Basis, Repost Your Old Best Content
No need for traffic-and-conversion funnels
Why I don't protect my writings
No more "Lead Magnets"
Avoid these marketing tactics
You don't need "more traffic" -- you need true fans
Don't be afraid to lose people
Charm Pricing — why I don’t recommend it
Free vs. Premium Content (how to decide?)
We don't have to do "lizard-brain marketing"
The 3 stages of wise (and great) content
Are you trying to define your niche too soon?
The 8 Practices of Authentic Business
Start building an audience now, even if you have nothing to sell
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