George Kao's book: Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity.
George Kao's top posts about authentic marketing...
4 Principles of Compassionate Business
We don't have to do "lizard-brain marketing"
Be serving rather than selling
You don't need more traffic -- you just need the right few people
Need more clients ASAP? Use personal outreach.
Get more clients by trading with other service providers
The 3 stages of wise (and great) content
You get to Quality through Quantity
Do what you love and the money will follow? (Plus, Niche Interviews)
Let go of the need to make a "good first impression"
Elevator speech formula
Liberating yourself to share, by realizing that no one will remember your mediocre content
George Kao’s Website Creation Template
20 ways to optimize your offering
“I can’t afford it” doesn’t often mean that -- 3 alternative explanations
Lessons From Creating 100 Videos
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