George Kao's book: Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity.

George Kao's top posts about authentic marketing... 

4 Principles of Compassionate Business

We don't have to do "lizard-brain marketing"

Be serving rather than selling​

Alignment rather than persuasion

The 3 stages of wise (and great) content

When someone says "There's no selling involved!"

​Do what you love and the money will follow? (Plus, Niche Interviews) ​

Let go of the need to make a "good first impression"
 
Elevator speech formula

Liberating yourself to share, by realizing that no one will remember your mediocre content​

George Kao’s Website Creation Template

20 ways to optimize your offering

“I can’t afford it” doesn’t often mean that -- 3 alternative explanations
​
Lessons From Creating 100 Videos

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