George Kao's top posts about authentic marketing... 

Hold lightly to your professional title and description

Don’t try to get attention. Be yourself and see who shows up.

Spiritual teachers: your marketing makes a greater impact than your “real” work...
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Separate your Content from your Selling

Create for just 1 caring person

Instead of competitors, think "niche mates"

Authentic Social Media
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Let Go of "Building an Email List"

On a Regular Basis, Repost Your Old Best Content

No need for traffic-and-conversion funnels

Why I don't protect my writings

No more "Lead Magnets"

Avoid these marketing tactics

Conversion Rates? Authentic solopreneurs don’t have to worry about it.

You don't need "more traffic" -- you need true fans

​Don't be afraid to lose people

Charm Pricing — why I don’t recommend it

Free vs. Premium Content (how to decide?)
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We don't have to do "lizard-brain marketing"

The 3 stages of wise (and great) content

Are you trying to define your niche too soon?
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The 8 Practices of Authentic Business

Instead of selling, work on understanding and helping.
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Start building an audience now, even if you have nothing to sell

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