Here are my top pieces about authentic marketing...
We don't have to do "lizard-brain marketing"
Benevolent Marketing as farming rather than hunting
Be serving rather than selling
Alignment rather than persuasion
Radical: be better than having to use copyrights & trademarks
Do what you love and the money will follow? (Plus, Niche Interviews)
How to spread your message farther
Elevator speech formula
Liberating yourself to share, by realizing that no one will remember your mediocre content
Abolishing the waiting list
George Kao’s Website Creation Template
Writing a better sales page
George’s LinkedIn mindmap
20 ways to optimize your offering
“I can’t afford it” doesn’t often mean that -- 3 alternative explanations
How To Build Trust & Credibility With Your Prospective Clients
The Usefulness of Content/Promotional Partnerships
Lessons From Creating 100 Videos
For my latest thoughts, check out my videos re: authentic marketing:
Tip: if you prefer to read, first click on a video, then pause it and scroll down under the video to read the notes. I often have additional details and links in those notes.
I welcome your questions. Contact me here.