The book: Principles of Authentic Business: Create a Sustainable Livelihood from the Heart

George Kao's top posts about authentic marketing... 

No need for traffic-and-conversion funnels -- Keep it organic and transparent 

Before you buy that expensive business training program, read this...

You don't need "more traffic" -- you need true fans

Getting Started with Content Creation

FOMO (Fear of Missing Out) in Marketing vs. Respect For Your Audience

Building trust is more important than making the sale

Passion & Compassion -- Dual Focuses in Authentic Business
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We don't have to do "lizard-brain marketing"

No need for "Lead Magnets" -- Back to Email Newsletters

Organic Marketing vs. Conventional Marketing

The 3 stages of wise (and great) content

How to get clients quickly and authentically

How not to reconnect with your colleagues

Inviting a Speaker to a Telesummit? An Example of a Bad (but Typical) Invitation…

Are you trying to define your niche too soon?
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10 Year Plan for Creating & Growing an Authentic Business
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You get to Quality through Quantity

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