Blog

​Many businesses -- maybe yours -- use a pricing tactic that is manipulative... and oftentimes they don’t even know it.

Examples:

$14.95 instead of $15
$47 instead of $50
$999 instead of $1,000

What’s going on here? 

The tactic is called “charm pricing” or “psychological pricing”. You encounter it when you go shopping.

Few consumers realize what’s going on:

It makes you think a price is smaller. For example, $947 seems like it’s “under a thousand dollars” instead of $1,000 whi…

​As a kind-hearted person, you love helping others. You never want to disappoint people. As a result, you’re probably exhausted, or in danger of burnout.

I used to be so scared of people’s disapproval. This is in part from my Asian heritage, in part being an immigrant and trying to fit into the mainstream culture, and in part being predisposed towards kindness, as you are.

A trait that I’ve had to develop, in order to operate a joyfully productive an…

If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:

1. Text-only writings, without images or links.
2. Videos.

In this post I’ll focus why I don’t add images to my writings on my FB business pages.

Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose …

​An ambitious client was giving herself pressure. She felt that the end of the year was closing in so quickly, and there was an important project she hadn’t yet launched. Maybe you can relate.

The thing is -- she has been working diligently much of the year, launching various things. The feeling of pressure and time-squeeze now was due to making plans that were simply too ambitious.

“Why not just do those projects next year? There will be time!” I sugg…

​“I love the idea of free content. Do you have any suggestions for getting past the block of making my first video? Feel like I have so much material to share that I don’t know where to start…” — a reader.

For a long time, this kept me from making content as well.

Eventually, what liberated me was an inner question that wouldn’t let me go:

"What if I had only 6 months left to live?"

If that were true, then I have an urgency to say everything I can, no…