Blog
Every Small Business Needs an Offer Rhythm…
I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.
What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.
Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, …
Resources for Solopreneurs during Coronavirus
Some thoughtful resources for business owners who are feeling the impact of this pandemic (all of us). Click here and check out the comments. We will get through this together 🙏🏼 💛
The Uniqueness of Your Content: How to Stand Out in a Crowded Marketplace
You don’t have to be a great writer.
You don’t have to make amazing videos.
To stand out in a saturated online space, what is most needed is to care more than others are willing to care.
Care enough to show up consistently.
Care enough to risk embarrassment or criticism.
This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:
Love more, and you will stand out.
Love the people…
Love more, and you will stand out.
Love the people…
Want consistent income? Have consistent valuable output.
If you’re seeking consistent income, aim for consistent valuable output:
- Are you consistently creating authentic, relevant content?
- Are you consistently connecting with new referral sources?
- Are you consistently testing new low-price offers?
- Are you consistently reaching out for clients?
You don’t have to do all four, but aim to do at least two of the above. Becoming skillful in these valuable actions requires consistent practice and willingness to make mistakes and learn from…
Our Selfie Culture vs. Your Soulful Message
A concern came up in my client group, and you may be able to relate…
So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…
On the other hand, many of us have…
So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…
On the other hand, many of us have…