Every person has some way of creating content that is more natural for them.
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes the best."
5 Natural Ways of Creating Content
The following are 5 of my favorite methods. Try these out, and see which ones help you naturally make content too.
Method #1. Content from Notes after Client Sessions.
In every client session you have, observe their transformation. There's usually some "aha!" moment, or some story of progress. Also notice the questions that they ask you.
Any of these can be turned into useful content.
Therefore, make a new habit: After you meet with a client, take a moment to pause, and write down the key ideas, process, or story you shared that helped them the most... that could become a blog post or video one day.
I make this habit easier by having this simple form to fill out:
What results or progress did they celebrate?
What questions did they ask? (and solutions you gave?)
What other assignments did I give them? (if any)
You can create your own private form by using Google Forms for free.
Then once a week, I go and look at the form, and what I filled out the past week. I ask myself which idea I would like to turn into some piece of content.
If you're feeling especially inspired about the session, you could immediately record a video or audio (or write a blog post).
Of course, keep your client names & details confidential, unless they are interested in having you share it. Simply change the name & details so that no reader can identify who you're talking about.
Method #2. Get Interviewed.
I'm not talking about getting on some famous TV show or podcast.
What I mean here is that usually, we have an easier time answering other people's questions, than trying to come up with our own content by ourselves.
So go ahead, reach out to someone, and have them meet with you for 15 minutes, longer if possible. Have them ask you about your work, and the issues you work on with clients.
Who might be happy to interview you? Some ideas:
You might want to send your interviewer 2 or 3 suggested questions in advance. And encourage them to take the conversation wherever they are most curious. Let them know that the purpose is to pull out of your mind & heart, some thoughts that could become blog posts or videos.
As for the technology, the simplest way is via phone, Skype, or Zoom.
However, such an interview can also be done over an email thread, back and forth... or even over text messaging. Pick a method that is natural for you, and for them.
Method #3. Comment in Groups.
Is there an online group (such as Facebook groups) that you like to hang out in?
If you see a thread where you could contribute your wisdom, especially from your area of expertise (the topic of your business), by all means, comment on such threads.
Kind of like being interviewed, you're more likely to create content naturally when you engage in a discussion, than when trying to write alone.
If you already like to comment on Facebook, you can click here to find all of your own Facebook comments.
Method #4. Summarizing an Article or Book.
If you enjoy reading books in your field, why not take some notes, and share your learnings with your audience?
You will reinforce your learning, and you'll help your audience. And, because the piece of content will have the book title & author's name included, your content will be more likely to be found on search engines.
For example, my book summaries have been some of my most well-loved videos. They have been watched more than my other videos, because readers are typing in the book titles into the search engine, and sometimes, they find my content as a result.
Method #5. Outdoor Videos.
I walk my dog daily... one of the benefits of having a dog -- it forces you to exercise more!
When I arrive at the dog park, I'm sometimes just standing around, waiting for buddy the pup to run around, play, etc.
One day I decided to pull out my phone and record a quick video message of inspiration for my clients.
The rest is history... I now have this series of video messages that are from my dog walks, where I share tips about heart-based business, marketing, and life.
Which of these 5 natural ways of creating content might work for you? Comment here.
For additional info about these 5 methods, watch this video:
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For George's most recent writings, visit his Medium.com profile.
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