Nothing in my business is as important as getting in and staying in a consistent rhythm of content creation.
It is how I get smarter in my field.
It’s how I develop the writings and videos that occasionally get shared, thereby bringing new fans and new clients.
More than anything else I do, creating content consistently is how I give back.
It’s my ministry and mission.
Your wisdom, life lessons, skills, knowledge can help to transform many people's lives… so if you’re not being consistent in sharing it, what's holding you back?
Whether you want to write blog posts, make videos, record podcasts, post images, or create courses, develop an urgency for getting into and maintaining a rhythm of consistent content creation.
Not only can your content alleviate confusion or suffering in the world, and plant seeds that can blossom into profound change, you’ll be growing yourself professionally.
When it comes to content, you get to quality through quantity.
Every day that I work on my business, I am reflecting in some way on the next piece of content I’m going to create.
It’s the foundation of the creativity in my business.
“But I need to figure out my niche / ideal audience first…”
Maybe you are putting the cart before the horse.
I recommend that people start with saying whatever they already know, and whatever they can give an opinion about.
By doing so, clarity begins to form about one’s niche or audience.
Be careful about trying to define your niche too early. Clarity about your Calling comes from your content... not the other way around.
“But I need to first get my website/FB profile/page ready…”
Here is a frequent stumbling block — the belief that somehow, you can’t get started with content because something else isn’t ready: your website, your Facebook Cover image, your “About” section, etc.
An important truth I’ve learned from 10 years of coaching entrepreneurs: There’s always something that isn’t quite ready!
“If you’re not embarrassed by the first version of your product, you’ve launched too late…” — Reid Hoffman, founder of Linkedin, the largest professional network in the world.
The same goes for your online profile or website, in relation to your content. If you’re still waiting to get your ducks in a row, and you’re not creating content, you are delaying the true growth of your online presence.
The truth is that even if a lot of people see your content, very few of them will actually visit your website, Facebook Page, or whatever. If they like your content they will want to see more of your content, not judge your website!
Develop the urgency to get into the rhythm of your content creation first, and then after that’s in place, get started working on or improving your website, Facebook cover image, “About” section, anything else that will make you feel “ready”.
“But what if I lose potential clients from a bad first impression?”
Are you stuck in a small village without internet? That's the only situation where you should be concerned with making bad impressions!
The reality is that you have an almost unlimited number of people you can reach online. As of 2018 there are more than 4 billion people online. Imagine a random group of 1,000 people who are online. Let's conservatively say that only 1 person out of 1,000 would resonate with your content… I would guess there's more than that, but anyway, that is still more than 4 million internet users who could be your fans!
If you develop your skills of writing / recording / posting, by doing it consistently, you’ll get word of mouth distribution, such that even those who might have originally dismissed you, will eventually pay attention. I’ve seen this again and again.
In fact, I feel embarrassed when I look at some of my earliest content pieces. We all start somewhere.
I hope that in the future, when I read the stuff I’m writing now, I’ll be embarrassed then. We are always in development, a work in progress forever.
You have to publish to truly learn and grow.
Don’t worry about making a bad first impression. You have an unlimited number of chances.
“But what if I disappoint my friends / colleagues / family / network?”
The worst inner landscape for making content is to imagine the critical or disappointed looks of your friends or family.
Here's a thought: they are not your audience. Truly. If you plan to grow your audience, by definition that means the vast majority of your future fans don’t even know about you yet.
Make your content for your ideal fans, and they will find you.
When you are making content, imagine the eager reception by your true fans. They are there. You just need to distribute enough content so they have a chance to discover you!
No matter what message, what your background is, what kind of voice you have, how you look, there are a large number of people online for whom your content is just what they need. Get your content out there so that it can finally reach them.
Always remember: Clarity arises as a result of content, not the other way around.
Get started asap.
Don’t let another day go by.
Get into your own rhythm of making content.
You’ll then be developing true clarity... and your body of work, your legacy.
The only way to get out of fear, and into clarity and confidence, is by taking action.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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