I know I’ll get some flack for this post, but I believe it’s important to say this:
In many fields (maybe yours) certifications are an unnecessary cost.
The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed.
In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success.
Let’s explore one path that I’d recommend....
The popular certification programs cost between $5,000-$10,000 for 6-12 months. Some programs cost even more money and time.
What if instead, you worked for 6-12 months privately with a mentor who provided personal accountability and guidance to:
To me, the primary downside of a certification program (besides the lack of 1-1 mentoring) is the reinforcement that you need a certification to feel like a professional.
It’s an illusion, because potential clients probably don’t understand nor care about your certification.
Alternatively, the mentoring path outlined above will get you into developing confidence right away, building your self-worth through real-world experience and deliberate practice.
Which would you rather have more of: external stamps of approval, or abundant internal confidence due to personal experiences?
Instead of $5,000 for a 6-month certification and ending up with little practice, and no audience to enroll, let’s look at the cost of this alternative path…
In this alternative path, you’d end up after 6 months with tons of supervised coaching practice, plus an audience to enroll to become your clients.
Why don’t people do this?
It’s because we are easily sold by the glitzy-looking certification programs. On the other hand, the 1-1 mentors don’t have as much of a marketing budget, nor do they have the armies of alumni to help sell the training like certification programs do.
Yet, with the mentoring path, you’ll be much farther along in building a real business. You’ll have had a lot more real-world practice than the typical certification student. You’ll have much more confidence, and probably some testimonials and referrals too!
Potential clients usually don’t look for a certification, and even if you have one, they don’t understand the significance. Instead, imagine having lots of testimonials, as well as your authentic confidence. That will enroll new clients much more effectively than a certification.
So many people who complete certification programs never build up a viable business. Instead, they often get sold into an additional certifications. It becomes an addicting cycle of racking up more external stamps of approval, yet never feeling “ready” to build a business.
Instead, a good 1-1 mentor will get you out there with practice clients right away, and help you build a viable business just like they have.
If you are a 1-1 mentor who can provide this kind of path that I’ve outlined -- or if you’re looking for such a mentor -- I would love for you to comment below (watching the video is not needed to comment.)
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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