Blog

​First Steps to Starting a Solopreneur Service-Based Business


​When starting a business, many people think that one of the first tasks is to build a website.


The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful.

If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet...
(The exception is for …

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Examples of Simple Online Courses


​One of the best products you can create — especially in these times — is online courses. Millions love to learn by taking classes online. And everyone has something to teach.

You, too, have the potential to create and launch online courses.

I facilitate an online support group to help with creating/launching online courses, and many of the members are just launching their first course. A few members are more experienced, but they’re also enjoying the energy and momentum in working toge…

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When you’re feeling “not ready” to put your work out there…


​I see a lot of aspiring business owners doing this:

You’re waiting until you’re “ready” before you take the leap.

A dear client asked me about the “thin line between readiness and procrastination.”

​After coaching hundreds of business owners, I can tell you this: ​
Chances are, you are being fooled by your own brilliant mind. Feeling of “lack of readiness” is usually procrastination.

Here’s the truth:
I rarely feel “ready”.

When I started writing this article, I felt maybe I woul…

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Every Small Business Needs an Offer Rhythm…


​I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.


What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.

Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, …

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Can Affiliate Marketing be Authentic?

Within the first year of my business, I reached a monthly sales revenue of $10,000 and by the third year, my revenue was $350,000. As a solopreneur, mostly selling my own online courses.

Back then, it was all thanks to affiliate marketing. (Some people call it JV or joint venture, strategic alliances, or referral partnerships. These days, it’s often called influencer marketing.)

Yet, after a few years, I was speaking out against affiliate marketing.

In this blog post, I’ll explain why I got d…

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