Blog

The Artist vs. The Engineer

Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)

There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.

The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the…

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Why I don’t like most certificate programs, and what I recommend instead...

I know I’ll get some flack for this post, but I believe it’s important to say this:

In many fields (maybe yours) certifications are an unnecessary cost.

The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed.

In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success. 

Let’s explore one path that I’d …

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5 Requirements for Authentic Business Success

Having a sustainable livelihood -- on your own terms -- doing work that fulfills you, is one of the best experiences in life.

In other words: having a successful authentic business. With dedication and persistence, it is entirely doable.

In this blog post, I’ll outline what I see are the 5 requirements to success, along with 6 additional helpful factors.
Basic Financial Stability

You might be wondering, “Isn’t financial stability one of the reasons for having an authentic business?”

Yes, a succe…

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Why I don't try to keep up with marketing trends

When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach. 

Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.

Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant press…

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Why I don't lock down my courses nor copyright my content

I used to fear that people would share my paid courses forward, without their friends paying for it.

I would try to lock down my content, putting password protections on it, and making people feel badly if they even considered sharing my paid content.

One day, I realized that those protections were futile.

Most people are honest and honorable, and shouldn't be made to feel like suspects. And the very few who might share my paid content with people who didn't pay for it, are going to find clev…

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