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​You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

​Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people…

(Originally written March 2018, updated January 2020.)

Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.

I tested these two situations for six months each:

(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.

(2) Posting on Medium first, then copying to my own blog a week later.

​The second method — posting to Medium first — always wins SEO for the keywords in the a…

If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:

1. Text-only writings, without images or links.
2. Videos.

In this post I’ll focus why I don’t add images to my writings on my FB business pages.

Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose …

​“I love the idea of free content. Do you have any suggestions for getting past the block of making my first video? Feel like I have so much material to share that I don’t know where to start…” — a reader.

For a long time, this kept me from making content as well.

Eventually, what liberated me was an inner question that wouldn’t let me go:

"What if I had only 6 months left to live?"

If that were true, then I have an urgency to say everything I can, no…

I received an email from an anonymous person who harshly criticized my marketing methods.

Parts of the email had relevant points, and I will be responding in an upcoming post.

In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively… 

How to deal with internet criticism / trolls

There’s productive criticism that benefits both parties and moves humanity forward… and then there’s trolling. 

Trolling, usually done anonymously,…