Blog
How often must you post, to become a successful creator?
A reader noticed my active social media following and asked me:
"How often to post, to build a following like yours? How to stand out in a crowded marketplace?"
This is a good question. Building an audience first, before expecting a steady number of clients, is a foundational strategy that most solopreneurs miss. Instead, they usually work too long on crafting their service, and then try to sell it, expecting that somehow magically people will want to buy, even though they barely have a fo…
Content Sabbaticals: An Essential Tool for Resilient Creators
I've noticed that many people struggle with maintaining a consistent rhythm in their content creation. They create in sporadic bursts, and find it difficult to regain momentum each time they return to creating.
Of course, it’s important to take breaks from creating… but ideally, we would do it in a planned way. This allows us to prepare to really rest. And then, to consciously return to regenerating a momentum of creating. With this rhythm, we balance our creative energies and remain consisten…
Don't fear A.I. -- use it to enhance your authentic creativity ✨
It’s been the biggest business story of 2022 (and 2023 thus far) – how AI (artificial intelligence such as ChatGPT and Midjourney) is disrupting education, work, and the arts.
"This shift marks the most important technological breakthrough since social media." --Time Magazine
ChatGPT is the fastest growing internet service ever... faster than FB, YouTube, Gmail, etc.
Real estate agents are using AI to create home listings.
Marketers (like me) use it to brainstorm and create content and…
Let Go of the Need to Make a Good First Impression
Many of us grow up hearing “You only get one chance at making a good first impression.” We are taught this when applying for schools, for jobs, and when finding friends and partners.
It’s no wonder that so many people are blocked from their authentic creativity. I also believe this is why so many of us are not consistent in creating content, due to this deep philosophical limitation.
Years ago I encountered this quote, which had a life-shifting impact for me:
“Do not be too timid and sque…
Instantly Impressive vs. Consistently Authentic
- Be impressive instantly.
- Be consistently authentic.
You can get clients through both methods, but only one method unleashes your full potential.
Let’s start with what most people think marketing is about:
This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, …