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Instantly Impressive vs. Consistently Authentic

There are essentially two foundational ways of showing up in our marketing and content:

  1. Be impressive instantly.
  2. Be consistently authentic.

You can get clients through both methods, but only one method unleashes your full potential.

Let’s start with what most people think marketing is about:
Instant Impressiveness

This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, perf…

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Why I don't post about social or political issues...


​Just as yours, my heart goes out to the innocent and suffering people of Ukraine and Russia at this time... and to the other wars around the globe that are underreported.


And yet, you might have noticed that I rarely post anything about it, nor about the many important societal or political issues in the past few years.

I wish to be an example of someone who does not post social/political stuff – for all of you out there who might sometimes feel guilty about not posting about such thin…

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What if your ideas go viral and you don’t get credit for it?


As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit.

Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress.

Instead, I recommend preventive measures.
The more places you …

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Separate Your Content Production from Your Research Time


​One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to 
not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.

How then do we create content consistently, while respecting the need to do research?
My main recommendation for you is to be clear about separating your content production time from your research time.

Content production i…

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Isn’t there already too much content online?


Should you add to the noise?

How can you stand out?

Think about this:
Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them?

Should people stop creating and sharing their art because there’s already so much?

Apply that answer to your own content:

Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less

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