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Separate Your Content Production from Your Research Time
One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.
How then do we create content consistently, while respecting the need to do research?
My main recommendation for you is to be clear about separating your content production time from your research time.
Content production i…
Content production i…
Isn’t there already too much content online?
Should you add to the noise?
How can you stand out?
Think about this:
Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them?
Should people stop creating and sharing their art because there’s already so much?
Apply that answer to your own content:
Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …
Should people stop creating and sharing their art because there’s already so much?
Apply that answer to your own content:
Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …
5 Factors for Successful Content
To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.
Care
How do we get our audience to care about our content?
By showing that we care about them.
How do we do this?
By getting to know them more deeply, and thus, actually caring!
In the first couple of years of my audience-building, I did an audienc…
How do we get our audience to care about our content?
By showing that we care about them.
How do we do this?
By getting to know them more deeply, and thus, actually caring!
In the first couple of years of my audience-building, I did an audienc…
Creating Content as Generous Service vs. Manipulative Strategy
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…
Create Quality via Quantity
This principle has been essential to my success.
How do I make great content?
By making more content, and observing what spreads.
How do I improve my skills?
By working with more clients, and noticing who grows the most.
True learning comes from action — we build muscles by doing things, not just reading about them.
It takes quantity of action to develop quality of results.
Yet, if you feel you’re not taking enough action, self-compassion is needed.
Remind yourself that action c…
Remind yourself that action c…