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Separate your Content from your Selling
“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi
This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something…
I used to do that (it’s what’s taught out there in marketing circles), and I a…
Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content
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If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.
“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself.
We might call this a “visi…
How often must you post, to become a successful creator?
How often should you post, to build up true fans?A reader noticed my active social media following and asked me: "How often to post, to build a following like yours? How to stand out in a crowded marketplace?" I give an answer in this video that will work, no matter how the algorithm changes...
Posted by George Kao, Authentic Business Coach on Friday, May 12, 2023
A reader noticed my active social media following and asked me:
"How often to post, to build a following like yours? H…