Blog
Create lightly ✨
Most of us aren’t aiming to be professional artists. We’re messengers sharing our life experiences and skills to support others in transformation and wellbeing.
In our roles as coaches, healers, facilitators, and mentors, we explore and articulate valuable insights, not always as a means of promotion, but also as an act of service.
It’s easy to mistakenly view the act of content creation as a promotional vehicle for our services or products… but this leads to inauthenticity.
My approach…
Separate your Content from your Selling
“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi
This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something…
I used to do that (it’s what’s taught out there in marketing circles), and I a…
Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content
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If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.
“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself.
We might call this a “visi…