You don’t have to be a great writer.
You don’t have to make amazing videos.
What is needed to be outstanding in a saturated online marketplace?
Care more than others are willing to care.
Do you care enough to show up?
Do you care enough to risk embarrassment, silence, or criticism? If you don't really care, then you will do what everyone else does: stay quiet, not produce enough content, and give into your fear more than your love.
Truly, this is the bottom line:
Love more, and you will stand out.
Love the people you wish to help.
Love the topics you wish to write or speak about.
Love the process of learning through action.
You can stop reading now, and go take action, because that is really the most important message here.
“But everything has already been said, better than I could ever say it…”
I’ve said it before (and so have others) and I’ll say it again, until every one of my reader really gets it:
You don’t have to try to be unique. Your voice is already unique.
Nobody in the history of the world has had your specific combination of life experiences, personality, upbringing, challenges, and thoughts.
By simply opening your mouth to speak, or putting your fingers to keyboard, you are already creating unique content.
There is nothing more you need to do, other than to show up and offer your thoughts and presence.
“But they say it better than I could say it! How do I stand out?”
Wait... do they tell your life story?
No. They tell theirs.
And if they do tell their stories well, it’s because they’ve practiced doing it many times.
You must tell your stories, as often as you can, so that, through practice you become skillful, thereby, standing out.
This is why I always encourage you create content consistently.
Nothing is more powerful to build your skills than consistent practice.
Uniqueness + Skill is what makes people stand out. Now that you know that your story is already unique (it is by definition unique!) you now need the Skill to tell it well, and that happens with caring enough to practice, showing up again and again.
Whatever you would like to become truly great at — whatever you’d like to stand out for — you need to do more of it.
Don’t think of competition. Think of your True Fans.
Your true fans, by definition, relate more to you and your stories, than they relate to anyone else, even if it’s a celebrity thought leader.
Fine. Your audience loves Brene Brown’s writings, or Joe Dispenza’s teachings, or whomever else, but you’ve forgotten that those stratospheric leaders can’t relate to your audience like you can.
Your fans are currently closer to where you are in their journey. That is your “advantage” or your opportunity. Your fans relate more to you than to celebrities, so when you tell your stories, they say “I feel that way too!”
Also, whenever you show up, whether it’s a piece of writing, or a video, they are paying attention to you in that very moment, not to anyone else.
And that is the very moment to share your authenticity and your care. Show up for them. Don’t worry about your “competition” or the big players in your field.
Side note: The vast majority of your true fans don’t even know about you yet! You need to consistently distribute your content to new audiences. (Read my post: "How To Build a New Audience".)
“What if what I say comes across as cliché, since many others have said it?”
If it’s been said so many times, why isn’t everyone applying that wisdom yet?
Your audience will never tire of reminders, spoken with a new voice -- yours.
They will always appreciate someone talking about the aspects of life they would like to do better.
You will always have the opportunity to write or speak, as long as there are people who want to improve themselves.
Give your perspective about how to make progress (in your areas of expertise). It doesn’t matter that others have said the same thing. Your audience needs to hear you say it.
Whenever possible, include stories of your own experiences, or the stories of others that you have helped (if you have permission).
Your audience will always need more examples to help them fill in a clearer picture of the transformational path.
Your stories will inspire them to see that they, too, can find a better way.
So get going. Care enough to create and share consistently. Your voice will always have a unique resonance that will connect with your true fans. They are looking for you, whether or not they know it. Keep creating and distributing your content so that more of them can find you!
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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