Blog
Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance
A reader asked about my process of writing blog posts and making videos:
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
Why I don't recommend automated posting on Social Media
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
Here's why:
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
Here's why:
Algorithms Don't Like It
I've noticed that Facebook decreases the visibility of posts that use automated software such as Buffer, Hootsuite, PostPlanner, RecurPost, MeetEdgar, etc.
Why might that be? It se…
I've noticed that Facebook decreases the visibility of posts that use automated software such as Buffer, Hootsuite, PostPlanner, RecurPost, MeetEdgar, etc.
Why might that be? It se…
Just Create - No Perfection Allowed.
I’m 3 months into building a brand new audience (secret project).
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
1. Don’t worry about the offerings yet. Focus on audience building first.
I’m starting to dream about what I could offer my budding audience. It might be a…
I’m starting to dream about what I could offer my budding audience. It might be a…
7 Success Factors for Authentic Content Marketing
To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.
Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas.
Care
Without the attention of your audience, you’re just talking to yourself.
With their attention and care (which you earn by caring enough for them) you fulfill the mission of your business by serving them well.
The core task of caring…
The Tao of Content Productivity
Photo by Nik Shuliahin on Unsplash
I’m writing this on the day that my 3rd book is being launched.
Some people wonder how I can get so much done, especially content, when I’m a 1-person team (haven’t had a virtual assistant for more than 6 months.)
In this post I'll explain the key factors to my productivity.
Here’s what I have on my plate:
- I run a 40-client Group Coaching program — 2 calls per week, and an active online group.
- 18 One-to-One Clients — Most meet with me once …