Are there practices or advice within your industry that you disagree with?
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wasted time) for the people in your audience who are seeking help.
I’ll start with my industry...
Unfortunately, in my field of business/marketing trainings and coaching, there is a lot of hype in marketing, and manipulation in the sales process.
Too often, I hear from people who have spent thousands of dollars on a training program, or coaching, that was sold to them using hype or scarcity… and then, the actual experience of the program didn’t match the big promises that were made in the sales process.
Have you experienced this too?
Did you tell the seller?
Good companies will listen to you, appreciate your suggestions, and make positive changes that will make a real difference to future customers, and may also compensate you in some way.
It’s important for you (the buyer) to tell us (the seller) what didn’t align between our marketing/sales and your actual product experience.
It’s not OK to lie and manipulate in marketing and sales. Let’s each do our part to eliminate hype and manipulation, by sending a private note to the companies/people we buy from, as well as publicly talking about the practices that sellers should avoid.
You’re doing a service for your network, and for the future buyers.
What about your own industry?
Have you noticed marketing or business practices that are out of integrity?
Talk about those practices publicly (while keeping names private) so that your clients and potential clients can be aware of what to look out for.
You’ll also notice that doing this very thing — naming bad practices in your industry — will have a very positive effect on growing your audience.
I’ve seen this to be true in my own business, as well as my clients’.
You’ve seen me write about these things:
People resonate with such postings because they (you) have experienced the manipulative tactics, and begin to think that it’s “normal” until someone explains the bad practices and offers a better solution.
I’m sure there are practices that you can call out in your own industry, that your clients and other consumers of the industry should be aware of.
Talk about these things on social media. Keep the actual names of companies/leaders confidential, but be as detailed as you can to describe the actions they’re taking, that are dishonest or detrimental to your industry.
And be sure to offer a better alternative (don’t just complain, offer a solution) and do your best to model that alternative.
People will be very grateful to have found you, and will send your content onto their friends.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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