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​An essential tactic many solopreneurs (maybe you) are missing is to use deadlines in their marketing. Do you clearly announce a reasonable expiration time/date when you are selling something or enrolling people into a program?

While I don’t recommend the use of FOMO in marketing, I advocate for using authentic deadlines.

Let me explain the reasons for deadlines and what kinds I would consider to be honest and reasonable... 

Why Deadlines?

1. Because the world runs on a consistent r…

​The 1% own more than 40% of the world’s wealth.

The accumulation of assets in the hands of the few erodes democracy, as societal power becomes concentrated in the hands of a few.

Knowing this, anything we can do to support small businesses will not just help those entrepreneurs survive, but will support more democracy, creativity, and true livelihood in the world.

Similarly, the 1% most famous people own a huge share of the consumer’s attention.
Influencers like Gary Vaynurchuk, Marie…

​“I’ll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can’t persuade them with good marketing copy?”

“Don’t try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.”

That is good marketing copy.

​Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective c…

A client asked:

“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”

My thoughts:

Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandem…