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Authentic Business: $4K in just 8 hours per week?
A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…
The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times!
Of course, it all depends on how much income you’re aiming for, and your current stage of business.
The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times!
Of course, it all depends on how much income you’re aiming for, and your current stage of business.
Let’s say you’d like to earn $4,000/month working just 8 hours per week.
(This is a true privile…
(This is a true privile…
Should you sell to the client’s “pain points”?
“From a marketing course I learned how to write my copy by using the hook-story-close model. The teacher showed how important it is to write to ‘the pain of my client’ in the hook part, and that I should even exaggerate the pain, make it like my client is in a dangerous situation (e.g. if you don’t act now, you’ll suffer dire consequences). The idea behind this is ‘The bigger the pain, the quicker the client will buy from you.’” — anonymous newsletter subscriber.
Sadly, this kind of mer…
Get unstuck by asking smaller questions
Have you ever felt stuck trying to answer big questions such as…
- “What is my niche?”
- “Who is my ideal client?”
- “What’s my marketing message?”
- “What’s my Calling in life?!”
These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility.
“The decision would affect so many little things!”
“Therefore I can’t move forward until I’ve figured it all out!”
It’s no wonder that many of us procrastinate on growing our business. These b…
“Therefore I can’t move forward until I’ve figured it all out!”
It’s no wonder that many of us procrastinate on growing our business. These b…
Authentic Social Media (beware the yearning for validation...)
Most of the time, you do not get as much engagement on social media as you see other people get.
Why is that? Is it because people don’t like you as much?
That’s absolutely not the reason. You need to understand how the algorithm works…
When you are browsing the news feeds or home screen of a social media platform, you are only seeing the tiniest percentage of posts that already received more engagement than the average.
In other words, social media only shows you the tip of the ic…
In other words, social media only shows you the tip of the ic…
The Rare Gift of Constructive Feedback — for Improving a Business
If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:
Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.
This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.
Let’s talk about this valuable exercise, fr…