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Creating Content as Generous Service vs. Manipulative Strategy
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…
Create Quality via Quantity
This principle has been essential to my success.
How do I make great content?
By making more content, and observing what spreads.
How do I improve my skills?
By working with more clients, and noticing who grows the most.
True learning comes from action — we build muscles by doing things, not just reading about them.
It takes quantity of action to develop quality of results.
Yet, if you feel you’re not taking enough action, self-compassion is needed.
Remind yourself that action c…
Remind yourself that action c…
You don’t need to prove yourself as an “expert”
It’s ridiculous when someone says they’re “#1” in their field.
“Oh really, by whose standards?” I wonder.
The more we puff our chest, the more imposter syndrome strikes.
The need to prove our worth is part of the fixed mindset (ala Carol Dweck) — when our ego is attached to a fixed identity that we should always be excellent, and one of the best. It sometimes makes us feel like a fraud, because nobody is perfect. We feel pain (or avoidance) whenever we don’t live up to that shining…
Do I ever play hooky?
A reader asked whether I ever “play hooky”… that is, go off my stringent work schedule… to relax or play instead of doing what I had planned to do.
I love this question. It has to do with how we relate to the idea of productivity.
The short answer: Yes, I do play hooky. Maybe once every few weeks, I take an afternoon off unexpectedly.
But if we do it very often, then it’s not playing hooky anymore. It would be better called procrastination. We’d eventually feel guilty because our co…
But if we do it very often, then it’s not playing hooky anymore. It would be better called procrastination. We’d eventually feel guilty because our co…
Why I don’t like marketing funnels…
You don’t need a funnel for a successful solopreneur business.
Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.
A typical funnel works like this:
- You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.
- You can only get that “free” thing by giving them your email address. This is kn…