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​You don’t need a funnel for a successful solopreneur business.

Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.

A typical funnel works like this:

1. You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.
   
   
2. You can only get that “free” thing by giving them your email address. This is kn…

It's convenient to use Zoom to stream to FB Live or YT Live if you want to show a meeting publicly (or privately) and/or share your screen.

​In this video I show you how I do a few things:

1) Use Zoom to stream a meeting to Facebook Live — whether it’s to a private group, or your public page. You can also stream yourself only, and it’s convenient to use Zoom because you can screenshare if you need to, or use one of Zoom’s virtual backgrounds.

2) Use Zoom to stream to Youtube Live — w…

​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

​How are you being, as you go about your tasks and your work?

Are you anxious, struggling, and “just want to get it done”?

The quality of your work tends to match the quality of your being.

You have no guarantees of your results — you can only control how you do the work. Therefore, why not work from joy… instead of anxiety, boredom, or frustration?

​Your state of being is your top priority, because the only thing you truly can control is your inner life.

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​The quality of…

​Many of my ideal clients use Instagram. Your prospective clients are probably on there, too.

I find that with Instagram it’s quite easy to discover others who match my values.

How do you know whether your ideal clients are on Instagram?

Go to the websites of the people who offer a similar service as you -- do they have a link to their Instagram profile?

You might also ask some of your clients: do they use Instagram?

These interesting stats might help:

• Instagram has more than …