New Course: Simple Instagram Marketing
Many of my ideal clients use Instagram. Your prospective clients are probably on there, too.
I find that with Instagram it’s quite easy to discover others who match my values.
How do you know whether your ideal clients are on Instagram?
Go to the websites of the people who offer a similar service as you -- do they have a link to their Instagram profile?
You might also ask some of your clients: do they use Instagram?
These interesting stats might help:
- Instagram has more than 600 Million active users daily.
(It’s the 2nd most logged in social media site after Facebook.)
- Instagram has 1 Billion active users monthly...
(...which means it's 3x as large as Twitter or Pinterest!)
- Largest age group on Instagram is 18-34.
(However, for those of us who wish to reach people ages 35+ which is my ideal audience, I have found that Instagram users -- in contrast to Facebook users -- are more likely to be professionals, business owners, or artists.)
- 79% of users, after seeing a product or service on Instagram, searched for information about it, and 46% eventually purchased it!
(No wonder spending on Instagram Ads is 23% higher than on Facebook. This suggests that Advertisers are finding great value running Ads on Instagram.)
- 42% of Instagram Users have annual income of $75,000 USD or more.
(It's a good platform to reach higher-income audiences.)
(These stats came from SproutSocial and Hootsuite.)
In my upcoming course, I will show exactly how I use the platform to grow an ideal audience who loves authentic content ?
This will be a step-by-step course from beginner through intermediate skills.
($75 USD)
You’ll learn:
When are the live sessions?
The course has 3 parts and each session is repeated for the other side of the world.
3 sessions intended for the Americas and Europe:
Wednesdays August 12, 19, 26
@ 9am Pacific / 12pm Eastern / 5pm London
3 sessions intended for Australia and Americas:
Australia: Tuesdays Aug 11, 18, 25 @ 11am Sydney
Americas: Mondays Aug 10, 17, 24 @ 6pm Pac / 8pm Cen / 9pm East
If the timing works for you (e.g. you're in the Americas) you can join any set of sessions.
All sessions are 75 minutes in duration, but you can leave at any time. If you’ll be attending, then it might be helpful to schedule 2 hours for yourself, to allow yourself to not only attend the course, but afterwards to reflect and implement the material.
Everything will be recorded and emailed to you at the end of each week, but if you are able to attend in real time, I recommend it for the best experience!
- Exactly how I create my Instagram images and why I focus on message-based images.
- How I format the writing in the image caption
- How I work with Live Videos vs. IGTV vs. 2m Videos
- How I simply use Stories to reach my true fans
- How I recommend using hashtags (and how to test them)
- How to use the Highlights feature on one's profile
- The basics of Instagram ads
- Step-by-step ongoing use of Instagram (Weekly Checklist)
- Ask me questions re: how you can personally use Instagram effectively
- You'll also get to connect with fellow students for mutual feedback (based on this course's strategies) on how to best use the platform.
When are the live sessions?
The course has 3 parts and each session is repeated for the other side of the world.
3 sessions intended for the Americas and Europe:
Wednesdays August 12, 19, 26
@ 9am Pacific / 12pm Eastern / 5pm London
3 sessions intended for Australia and Americas:
Australia: Tuesdays Aug 11, 18, 25 @ 11am Sydney
Americas: Mondays Aug 10, 17, 24 @ 6pm Pac / 8pm Cen / 9pm East
If the timing works for you (e.g. you're in the Americas) you can join any set of sessions.
All sessions are 75 minutes in duration, but you can leave at any time. If you’ll be attending, then it might be helpful to schedule 2 hours for yourself, to allow yourself to not only attend the course, but afterwards to reflect and implement the material.
Everything will be recorded and emailed to you at the end of each week, but if you are able to attend in real time, I recommend it for the best experience!
($75 USD)