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My Top Advice for Creating Consistently & Authentically
My content creation journey began in 2014.
- I’ve now written more than 1,000 pieces (scattered over social media, about 300 are on my blog)
- I’ve self-published 5 books, three of them have 2nd editions already
- I’ve taught dozens of online courses, 24 of which are currently active for sale on my website
- I’ve recorded more than 2,000 videos for my YouTube channel
In this article, I’ll share the top lessons I’ve learned about creating authentic content and showing up consistently…
Ever feel like you are *bothering* people with your content… adding to the noise?
Do you ever feel like you’re bothering people, when you post your content?
One of my students wrote:
“Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!”
Maybe you can relate. I appreciate your sensitivity! It means you’re being thoughtful and courteous about other people’s time and attention – t…
Don’t be afraid to lose people -- create your most authentic content
Gary Vaynerchuk curses a lot in his videos. Turns off a lot of people. I used to dislike him a lot. But he kept showing up on social media so I eventually started watching to see what the hype was all about. Then I became a big fan.
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos sometimes. I’ve humbly emailed suggestions and he’s very open about making corrections. He probably loses a lot of potential readers. I ignored Seth for a long time, bu…
Will Creating Free Content Get You More Clients?
The journey of content creation can be an emotional rollercoaster… especially if you’re desperately trying to turn your free readers/viewers into paying clients.
A recent message from a reader dramatically illustrates this:
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said …
Growing Your Inner Capacity for Audience Growth
“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me.
I thought this was a very thoughtful question, and wonder why more content creators don’t talk about this. I appreciate the questioner’s sensitivity!
It takes time (years!) to learn to lead wisely…
Some influ…