Blog

Create only for your future true fans.

To grow your audience,

you must create better content.

To create better content,
you need a lot more practice creating and publishing.

To get more practice publishing,
you must get over the fear of your audience’s judgment…

Dedicate yourself to the practice of creating and publishing.
Detach from whether (and how) your audience engages or not.

​When you are hesitant to publish content, is there any judgmental voice or face in your mind?

Don’t make your content for that person.

Or…

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You are perfect enough. You know enough. You are ready.

Do you ever catch yourself thinking:

  • “I’m not quite ready yet to put my work out there…”
  • “What if I get clients I can’t help?”
  • “Maybe there’s another course that will finally give me the tools I need?”

It’s a common trap — the illusion of “arrival” — the idea that there’s an endpoint to learning, a final destination where you’ll possess all the knowledge and skills you need to be finally “ready”…

…but there isn’t.

There will always be more to learn!

Even with a PhD (or sev…

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Which of Your Ideas Should Be Free vs. Paid Content?


How to decide what content you should offer for free — versus what to charge for?

Over time my thinking on this has evolved. I initially championed that all content should be free… for its potential to accelerate societal progress, while also building oneself an audience.

While I still believe in the power of free content (and offer it as much as I can!) I now seek to emphasize the vital role of paid content too…

Teachers and Authors Deserve a Livelihood

If you thrive in teaching a…

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One Hour at a Time: From Soul Frustration to Fulfilled Action

A fellow soulpreneur wrote:

“I’m loving JoyPro! It’s already generated more useful action than I have for months! But I do have a tendency to want to solve everything now, and feel some degree of frustration that my life just doesn’t allow for that…”

Bear with me while I bring in a bit of woo here — I believe this problem arises from our intuition about eternity…

We have this sense of our soul’s real capacity to be everywhere all at once, and to do everything all at once because — in th…

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My Top Advice for Creating Consistently & Authentically

My content creation journey began in 2014.

  • I’ve now written more than 1,000 pieces (scattered over social media, about 300 are on my blog)
  • I’ve self-published 5 books, three of them have 2nd editions already
  • I’ve taught dozens of online courses, 24 of which are currently active for sale on my website
  • I’ve recorded more than 2,000 videos for my YouTube channel

In this article, I’ll share the top lessons I’ve learned about creating authentic content and showing up consistently…

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