Blog
Call out the bad practices in your industry
Are there practices or advice within your industry that you disagree with?
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wa…
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wa…
My Schedule of Content Creation
I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
More importantly, I’ll share the principles behind my schedule so that you can create your own ideal rhythm of content.
Idea Capture
I…
Idea Capture
I…
Content Creation & Distribution
Content is important to begin the process of discovering your calling.
Creating and growing your own authentic business requires that you discover your authentic voice through content. Then, sharing your content draws your ideal audience to you.
Here are the 4 parts:
(Click each title to access the module.)
1: Clarify the purpose of your content, and the formats you'll be using to share your message.
2: By experimenting with various methods, you will discover your natural way of creatin…
How To Create Amazing Content
Do you yearn for your content to be well-loved, shared widely, and deeply impactful for your ideal audience?
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, w…
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, w…
"What's my natural way of creating content? What should I write about?"
Every person has some way of creating content that is more natural for them.
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes th…
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes th…