Blog
Uninspired, but willing.
I often feel un-inspired…
…but I am willing to try.
It’s how I begin work most days.
This very piece you’re reading started with an uninspired mood.
The same with my videos — when I record them, it’s almost a guarantee that I’m not feeling inspired at the beginning. I don’t go around all day feeling eager to be on camera! Yet, I show up because I committed to doing it, and have a belief that what I share might eventually help someone.
For me, working conditions don’t f…
The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
The 3 Stages of Content
The 3 Stages of Content CreationA common mistake that I see from aspiring content creators. Maybe you have done this too: You have an idea that inspires you… so you think that it must also excite other people, too. Understandable! Therefore you put lots of time (and maybe money) into packaging that idea into a book… or course… or you create an amazing video after a lot of hard work. You share it with the world. What usually happens? Far less response than you hoped for… You just fell for…
Practice publishing your raw ideas in obscurity
Practice publishing your raw ideas in obscurityIs it easier to publish content when you have a big audience... or a small one? It might seem obvious that a BIG audience is easier… but I hope that this video will help you truly value the small audience you have right now… and inspire you to become prolific in creating... so that you'll stumble upon your career-changing gems and grow into a huge audience (if you want) 😊
Posted by George Kao, Authentic Business Coach on Friday, October 25,…
Create only for your future true fans.
Create only for your future true fansConsider this: Your audience will grow far beyond the people you currently know. Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans! So don’t make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are not your true audience. Create only for your future true fans.
Posted by George Kao, Authentic Business…