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​It’s ridiculous when someone says they’re “#1” in their field.

​“Oh really, by whose standards?” I wonder.

The more we puff our chest, the more imposter syndrome strikes.

The need to prove our worth is part of the fixed mindset (ala Carol Dweck) — when our ego is attached to a fixed identity that we should always be excellent, and one of the best. It sometimes makes us feel like a fraud, because nobody is perfect. We feel pain (or avoidance) whenever we don’t live up to that shining…

A reader asked whether I ever “play hooky”… that is, go off my stringent work schedule… to relax or play instead of doing what I had planned to do.

​I love this question. It has to do with how we relate to the idea of productivity.

The short answer: Yes, I do play hooky. Maybe once every few weeks, I take an afternoon off unexpectedly.

But if we do it very often, then it’s not playing hooky anymore. It would be better called procrastination. We’d eventually feel guilty because our co…

​You don’t need a funnel for a successful solopreneur business.

Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.

A typical funnel works like this:

1. You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.
   
   
2. You can only get that “free” thing by giving them your email address. This is kn…

It's convenient to use Zoom to stream to FB Live or YT Live if you want to show a meeting publicly (or privately) and/or share your screen.

​In this video I show you how I do a few things:

1) Use Zoom to stream a meeting to Facebook Live — whether it’s to a private group, or your public page. You can also stream yourself only, and it’s convenient to use Zoom because you can screenshare if you need to, or use one of Zoom’s virtual backgrounds.

2) Use Zoom to stream to Youtube Live — w…

​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…