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If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:

Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.

This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.

​Let’s talk about this valuable exercise, fr…

A popular documentary lately is The Social Dilemma. It bashes social media platforms such as Facebook for creating technology addiction and using our data to manipulate us.
Here are my thoughts about it…

​Yes, Guide Children Well

The one part of the documentary I agreed with the most is that we do need to be careful about how children use social media… just like we guide them in other activities.

For example, we restrict or moderate how much video games they can play. Or what interne…

​I’m about to teach a revamped version of my popular course about LinkedIn.

​For those thinking “I’ve used LinkedIn but it hasn’t worked for me”, this article is for you.

You probably have a LinkedIn account. So do most of the people you know who’ve had a professional life in the past 2 decades.

Since there are 700 million accounts on LinkedIn, making it the largest, searchable professional networking platform, why isn’t it working for you professionally?

There are only 2 reasons:

…

​Should you add to the noise?

How can you stand out?

Think about this:

Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them?

Should people stop creating and sharing their art because there’s already so much?

Apply that answer to your own content:

Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …

​I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.

The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.

​From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true...