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Why I don't promise results -- yet have plenty of clients
She was surprised:
"How do you get clients without promising results?"
Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."
I used to promise results, too. Isn’t that the only way to get clients?
After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.
What I now promise to my clients…
What I now promise to my clients…
Focus on systems everyday, not goals
In entrepreneurship, we often encounter a fixation on big goals and dramatic results.
"Get 1 million followers! … Build a 6-figure business!"
When that is the constant focus, two things happen:
1. Your subconscious keeps telling you—daily—that you aren't there... that you aren't yet "enough".
Desire becomes a contract we make with ourselves to be unhappy until something specific happens. (paraphrase of Naval’s tweet)
The fixation on a big numeric goal (such as “6 figure income”…
Desire becomes a contract we make with ourselves to be unhappy until something specific happens. (paraphrase of Naval’s tweet)
The fixation on a big numeric goal (such as “6 figure income”…
The 8 Practices of Authentic Business
To sustain well-being in any area of life requires discipline (or persistent practice). Specific actions, done consistently, allow you to thrive.
In physical health, good practices include eating nutritiously, exercising adequately, sleeping enough, and caring relationships.
When it comes to authentic business, there are 8 important practices that I recommend.
I'll describe each of these.
1. Joyful Productivity
Here is the foundation for any thriving business: the ability to con…
Here is the foundation for any thriving business: the ability to con…
Sleep Tips — Falling and Staying Asleep
To build a thriving authentic business requires multiple habits to be cultivated. If I had to name one habit that I would encourage everyone to start with, it would be to practice better sleep.
Surprising? Or maybe not, if you understand that better sleep is required to have the energy to plan strategically, to be creative, to set boundaries, and everything else that’s part of effectively managing your time and relationships.
In this article I’ll share with you what works for me to slee…
There is no failure, only redirection.
Next time you earnestly pursue a project, yet still “fail” to get the hoped-for results, remember this: There is no failure, only redirection.
Even the lack of feedback is feedback. You’re getting the instruction from Life to try something else.
You are being redirected to another idea, another method, another experiment.
A higher purpose than “getting results” is your own learning, your inner growth in patience, lightheartedness, and courage.
Someone who “failed” many times was Tho…