Blog
The trouble with cold outreach
Too much of online prospecting/sales is about reaching out to strangers or acquaintances who have not signaled their interest in your work.
"But based on their profile they might be interested, so I should reach out to them."
Most of the time, this feels to the recipient like spam.
Most spam is obvious to me before I even open it. The less obvious ones (where I need to open the email and read to realize it’s spam) are written by a copywriter or other marketing expert.
They try to get my atten…
Beyond Limiting Beliefs: Work on Your Limiting Structures
We empower whatever we fight against… especially if the enemy is intangible, such as “limiting beliefs”, which has the danger of multiplying based on our rich imagination, and our continued attention on “clearing” them.
So, although I don’t give a lot of energy to clearing limiting beliefs, I see plenty of evidence of limiting structures – the systems and processes that people allow to continue, that greatly limits their potential.
Examples of limiting structures:
So, although I don’t give a lot of energy to clearing limiting beliefs, I see plenty of evidence of limiting structures – the systems and processes that people allow to continue, that greatly limits their potential.
Examples of limiting structures:
- An unstable schedule t…
Go Where You're Respected.
Years ago, I received a simple piece of career advice:
“Go where you’re respected.”
— eco-entrepreneur Paul Hawken
These 4 words have guided my career
It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelli…
Imagine never having to overcome objections… do multiple follow-ups… use compelli…
Instantly Impressive vs. Consistently Authentic
There are essentially two foundational ways of showing up in our marketing and content:
You can get clients through both methods, but only one method unleashes your full potential.
Let’s start with what most people think marketing is about:
- Be impressive instantly.
- Be consistently authentic.
You can get clients through both methods, but only one method unleashes your full potential.
Let’s start with what most people think marketing is about:
Instant Impressiveness
This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, …
This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, …
Don’t fixate on “growing an Email List”... instead, grow a holistic audience.
“How do I grow my email list?"
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
It is essential for authentic marketing to switch our mindset from “building an email list” to growing an enga…