Blog

Since you’re drawn to my content, I’m going to guess:

You’re in business not primarily for the money nor fame.

You’d love your business to be an expression of your calling… an opportunity to serve others’ transformation… what I call an “authentic business.”

Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby.

Yet, when we learn from marketing experts, they will use money or fam…

This morning I was enjoying some social media surfing. Felt like “fun”. I wanted to keep going!

But I had a commitment to write this blog post, so I “forced” myself to stop having “fun”, and instead engage with a blank screen and the “hard work” of figuring out what to write.

Now that I’m 15 minutes into the writing, I’m starting to feel the joy of writing this — staying curious about what I’m going to write next, and envisioning that if even just 1 person reads and gets benefit from thi…

 A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.​

Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.

The real problem? It doesn’t even work that well.

I built a 10,000-person email list by using a lead magnet of a “free” webinar.

I put “free” in quotes, because your attention is valuable …

Don’t we all wish that building an authentic business can feel “easy”?

That just about any action you take in your business results in greater income?

Yet, if we are fixated on the results — such as making a specific amount of money in a specific time — then business doesn’t feel “easy” unless there’s a guarantee of results and total comfort during the process.

You know that’s fantasy…

The truth is that the stronger your attachment to what the results must be, the more you’ll have to s…

Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business.

Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? It’s actually impossible. People burn themselves out by trying.

There is a deeper and more sustainable way of marketing that you can rely on, year after year:

Even if you ignore t…