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“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Energy Reboot 3
The “Energy Reboot” is a practice of checking in with yourself throughout a day, and quickly refreshing the connection to your divine source. It combines intentional breathing with a quick stretch. It’s important that it is quick (about half a minute) because it’s meant to be practiced frequently throughout the day.
I've been doing the practice since at least 2017. It’s been deeply transformational to my life and business. It has supported me through big shifts, as well as getting me joyfully …
Should you create “irresistible” offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:
- You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
- You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
- You’ll learn how to create your unique, aligned, and irresistible marketing statement!
There’s no need to go looking for who wrote t…
Your True Fans -- focus on them instead of getting "more traffic"
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.
It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.
What if instead we focus on serving the just right "people", instead of always getting more “traffic”? The shift seems subtle, b…
Let Go of the Need to Make a Good First Impression
Many of us grow up hearing “You only get one chance at making a good first impression.” We are taught this when applying for schools, for jobs, and when finding friends and partners.
It’s no wonder that so many people are blocked from their authentic creativity. I also believe this is why so many of us are not consistent in creating content, due to this deep philosophical limitation.
Years ago I encountered this quote, which had a li…