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I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.

For example, when they’re taught to use a sales/conversion funnel, they feel like they “have to” use it, even though it feels contrived and manipulative to them.

I say there’s no need for a sales funnel.

Holistic practitioners know that deep change is a long-term process, and yet in their business, they sometimes try to force short-term result…

"There are only TWO spots left in the program. Sign up now!"

…is the sort of marketing message we might receive from a conventional marketer.

It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.

When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest o…

LinkedIn is by far the largest professional networking platform. It is an alternative to Facebook/Instagram for connecting to colleagues and potential clients.

Some people assume that it’s only for corporate employees and salespeople, not realizing that LinkedIn made a drastic shift in 2017 to begin competing with Facebook as a broadly social-networking and content-discovery platform.

Is…

Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.

Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people with traumatic backgrounds… 

I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your ins…

 This is a common idea among solopreneurs: 

“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”

Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.  

Or instead of finding and reaching…